The NBA’s traditional national broadcast ratings are down 15% this season. There are other ways to measure interest in this most modern of sports, but that hasn’t stopped the NBA from pitching some drastic schemes to drum up viewer and player interest in the league prior to the playoffs. NBA Commissioner Adam Silver is an innovative thinker, and he deserves credit for striving towards some intriguing big-picture adjustments.
Hoops Rumors detailed yesterday that the NBA has now sent all 30 teams the league’s proposed scheduling changes for the 2021/22 season, according to Shams Charania of The Athletic (Twitter link).
Charania’s Athletic colleague Michael Lee thinks that all the chatter about free agency, trades, and interpersonal drama that has made the NBA a year-round entertainment has also served to dilute interest in the on-court product. This writer respectfully disagrees with that assessment. Interest in every behind-the-scenes aspect of the NBA is a great way to keep basketball in casual sports fans’ thoughts even during the summer, traditionally a time for baseball to get more shine.
The metrics for measuring engagement need to change, and the NBA needs to figure out how to monetize interest and viewership across 21st century platforms. The cord-cutting revolution is real, and it may have come to the NBA, as reflected in the ratings trouble.
For the changes to be implemented in the 2021/22 season, at least 23 of the 30 teams and the players’ union would need to approve the changes at their April 2020 NBA Board of Governors meeting, per Adrian Wojnarowski of ESPN. A November piece from Wojnarowski and Zach Lowe first unpacked these new concepts.
Let’s tackle each big item.
The Regular Season Game Count Change
- The league’s schedule, outside of the in-season tournament (see below), would be reduced from 82 to 78 games.
The In-Season Tournament
- The NBA’s proposed in-season tournament would begin with pool play as part of the regular-season schedule. Each team would play four home and four road games during pool play.
- Pool-play records would determine the six divisional winners. Two wild card teams would be decided by the next-best records in pool play.
- These eight teams would advance to an eight-team, single-elimination tournament.
- The tournament’s quarterfinals would be played at the home market of the teams with the better record. The semifinals and finals would be played at a team-neutral location.
- The tournament champion would be the team that wins all three of its knockout-round bouts.
- Each of that champion team’s players would receive $1MM. The champion team’s coaching staff would receive a $1.5MM bonus.
The Postseason Changes
- There would be a postseason play-in qualifying tournament for the No. 7 and No. 8 playoff seeds. The six teams with the best records in each conference would experience no change in qualifying.
- The four final playoff teams, regardless of conference, would be re-seeded based on regular-season record. Woj and Lowe’s article noted that the WNBA has been reseeding its final four matchups for years.
- According to the earlier Woj and Lowe piece, the play-in tournament would comprise two four-team tournaments in each conference, with the seventh, eighth, ninth and 10th seeds competing.
- The seventh seed would play at home against the eighth seed in a single game contest. The winner of that single game would net the seventh spot in the playoffs.
- The 10th seed would play at the home arena of the ninth seed in a single game matchup. The winner of this game would compete with the loser of the 7-vs.-8 game for the final playoff seed. Thus, the seventh and eighth seed would have two opportunities to make the big dance, whereas the ninth and 10th seeds would effectively play two single-elimination games to punch their tickets.
In this fan’s opinion, creating a mandated elimination-style postseason play-in tournament, with extra accommodation being awarded to the seventh and eighth seeds, is a great way to keep the early goings of the playoffs interesting. The play-in tournament, however, feels wholly superfluous as currently constructed. Reducing the regular season to 78 games and enacting the play-in tournament would both be fun new wrinkles for 2021/22.
What do you think? Which of these policies (or which parts of these policies) should the NBA enact?
Head to the comment section below!