The NBA has ramped up talks with FIBA and has considered the idea of launching a new league or annual tournament in Europe, commissioner Adam Silver confirmed in a conversation with Tim Reynolds of The Associated Press.
While the discussions between the NBA and FIBA aren’t new, Silver referred to them as “much more serious” than they’ve been in the past, according to Reynolds, who notes that the league may feel the time is right to take advantage of the sport’s popularity in Europe. The level of European basketball star power has never been higher than it is right now and the NBA recently finalized a media rights deal that will run through 2036, opening the door for the league office to focus on new endeavors.
“We certainly haven’t made any definitive decisions,” Silver said from the Olympics in France. “I continue to believe there’s enormous opportunity here. It’s not something where we’ll transform a league structure in the short term. But I think that there’s an appetite among our team owners for additional investment in global basketball. We have a huge initiative in China. We have a huge initiative in Africa. Given the quality of the basketball here in Europe, it would seem to make sense that we should be doing something here as well.”
According to Reynolds, Silver said he has no preference on whether to pursue the establishment of a league or a tournament in Europe. For now, he and deputy commissioner Mark Tatum are using their trip overseas as an opportunity to get feedback from FIBA officials, league executives, and other stakeholders about the NBA’s potential options.
“We want to make sure we have a true grasp of the opportunity,” Silver said. “We’ll take the time we need to before we decide to move forward on any initiative.”
As Mike Vorkunov of The Athletic writes, many existing European teams compete separately in domestic and international leagues, so a new international league run by the NBA could give teams across the continent additional options beyond established competitions like the EuroLeague and EuroCup.
According to Vorkunov, many top European basketball clubs lose money or at least don’t turn a significant profit, so there’s a sense that an NBA-run league could provide an “improved economic structure.” However, there’s also concern that the quality of the product could suffer as a result — with no salary cap currently in place in the EuroLeague, some teams are in the red because they’re spending aggressively in pursuit of championships.
“The fear has always been if the NBA comes in, it’s going to be what the NBA is in the States: it’s business and it’s entertainment, and then it’s sports,” one EuroLeague source told Vorkunov.
As Vorkunov observes, the NBA has shown with its Basketball Africa League that it’s capable of effectively organizing and maintaining an international competition that incorporates teams from several countries and operates separately from those teams’ domestic leagues.
“No one was waiting for the NBA to come in but at this point, there’s a certain need to structure the markets and the competitions in a certain way,” a EuroLeague team president said to Vorkunov. “There is one brand that has proven they can do that.”
According to Reynolds, Silver stressed that if the NBA were to launch a league in Europe, the goal wouldn’t be to replace the EuroLeague or other top competitions.
“We certainly don’t want to do damage to the strong bones of the basketball infrastructure that are in place,” Silver said. “On the other hand, in terms of regional and pan-regional competition here in Europe, it would be my sense — and again, I’m still studying — that lots of investors are losing significant amounts of money every year. And while this isn’t just about money, most things that continue to lose money without a trajectory towards profitability ultimately do not survive. And so, whatever we do here, I think it’s important that it’s additive to the European basketball structure.”