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Latest On NBA’s Media Rights Negotiations

April 22nd, 2024 at 11:29am CST by Luke Adams

With the exclusive negotiating window for the NBA, ESPN, and TNT Sports set to close at the end of the day on Monday, Andrew Marchand of The Athletic checks in on where things stand for the league and its next media rights deal, with the current agreement set to expire at the end of the 2024/25 season.

As Marchand details, ESPN/ABC and TNT remain “intensely” interested in retaining their NBA rights and may well do so, but the league anticipates reaching deals on at least three separate TV packages – and possibly four – so at least one new partner is expected to enter the mix.

While the league will almost certainly talk to major streamers like Netflix, Apple, and Google/YouTube, the perceived favorite among those streamers is Amazon Prime Video, according to Marchand, who observes that Amazon has had success with an NFL Thursday Night Football package. Amazon is only interested in an NBA deal if it can secure a regular season and postseason package of “high-level” games, sources tell Marchand.

NBC, which was a key NBA partner during the era in which Michael Jordan‘s Bulls won six championships, remains interested in reuniting with the league, Marchand writes. NBC Universal chairman Mark Lazarus was with TNT when it brought the NBA to its network and has close ties with top league officials, per Marchand, who adds that NBC could incorporate its own streaming service (Peacock) into a potential agreement.

Back in 2014, the NBA struck a nine-year, $24 billion agreement with ESPN/ABC and TNT Sports well before their exclusive negotiating window closed, but the negotiations this time around are more complex, given the changing media landscape and the league’s desire to make streaming its principal distribution method, Marchand writes.

Here’s more from The Athletic’s report:

  • The NBA is seeking contracts of at least 10 years in its next media deal, according to Marchand.
  • The league is expected to look into the idea of partnering with a company like ESPN, Amazon, Apple, or Google/YouTube (or possibly more than one of them) to offer local games direct to viewers, Marchand says. The model the NBA is considering wouldn’t give those outlets exclusive local rights, but would be intended to give as many fans as possible access to games locally as cable diminishes.
  • Currently, ABC airs the NBA Finals, while ESPN and TNT show the conference finals. Those companies want to retain those high-end playoff series, but the idea of a streamer like Amazon getting the rights to conference finals or even NBA Finals games at some point in the next decade is a real possibility, says Marchand.
  • Given the increasing popularity of women’s college basketball stars, led by Caitlin Clark, there’s optimism about the WNBA receiving a significant bump in viewership in the coming years. WNBA media rights will be part of these negotiations, and – as Marchand puts it – the women’s league has “more currency in these negotiations than the last ones by a wide margin.”
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And-Ones: NBA Media Rights, T. Moore, Splitter, I. Austin

April 19th, 2024 at 9:08pm CST by Luke Adams

The NBA’s exclusive media rights negotiating window with Disney (ESPN/ABC) and Warner Bros. Discovery (TNT) is expected to expire on Monday without a new deal in place, reports Alex Sherman of CNBC Sports.

After Monday, the league will be able to continue to negotiate with Disney and Warner Bros. Discovery while also having conversations with other potential media rights partners, including streamers like Apple, Netflix, and Amazon. A league spokesperson told CNBC that talks with Disney and Warner Bros. Discovery have been “productive” and are ongoing.

As both Sherman and Mike Vorkunov of The Athletic explain, the NBA’s next media rights deal will likely be more complex and wide-ranging than the current agreement, with the league expected to put together a package that includes three or four partners rather than just two. That current deal with ESPN/ABC and TNT will expire after the 2024/25 season.

Here are more odds and ends from around the basketball world:

  • Shooting guard Taze Moore – who signed a pair of 10-day contracts with the Trail Blazers this season, including one on the final day of the season – has joined the Vancouver Bandits in the Canadian Elite Basketball League, per a press release (hat tip to Sean Highkin on Twitter). A former Houston Cougar, Moore didn’t see much action in his first 10 days with Portland, but played 30 minutes in last Sunday’s blowout loss, compiling 12 points, eight rebounds, and four assists.
  • Tiago Splitter, an assistant coach on Ime Udoka‘s Rockets staff, will join the Brazilian national team’s staff as an assistant this summer, according to an announcement from the program (hat tip to Eurohoops). Brazil hasn’t secured a spot in the Olympics but will be looking to claim one of the four remaining openings by winning a six-team qualifying tournament in Latvia.
  • Isaiah Austin, the former Baylor standout whose plans of playing in the NBA were derailed when he was diagnosed with Marfan syndrome, has been hired an assistant coach by Florida Atlantic, reports Tim Reynolds of The Associated Press. As Reynolds details, Austin has spent the last several years working for the NBA and playing in the BIG3.
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And-Ones: NBA Media Rights, Bell, 2024 Draft, Sheppard

March 12th, 2024 at 9:39am CST by Luke Adams

The exclusive media rights negotiating window between the NBA and current partners Disney and Turner is open until April 22, and sources recently told Tom Friend of Sports Business Journal they believe the parties entered those negotiations roughly three-quarters of the way toward an agreement based on their preliminary talks in recent months.

According to Friend, those sources also expect the in-season tournament – now known as the Emirates NBA Cup – to be part of the Disney and Turner packages rather than going to a streaming service such as Apple or Netflix.

Once the current exclusive negotiating window closes on April 22, Amazon and Apple are expected to talk to the NBA, with Amazon considered the favorite for the league’s national streaming rights and Apple viewed as likelier to pursue a smaller “singular” event, such as perhaps the play-in tournament, says Friend. The SBJ report also suggests that NBC is a candidate to regain some broadcast rights.

NBA team executives think the overall media rights deal will end up being worth about $60-72 billion, with negotiations potentially concluding in June or July, Friend reports. The league’s previous media rights deal was worth $24 billion over nine years.

  • Former NBA big man Jordan Bell is leaving the Indiana Mad Ants – the Pacers‘ G League affiliate – with a few weeks remaining in the NBAGL season. According to Scott Agness of Fieldhouse Files, Bell agreed to a buyout with the Mad Ants and is pursuing an international opportunity. Bell’s destination isn’t yet known, but Agness believes he’s likely headed back to the Chinese Basketball Association, where he played in 2022/23.
  • In an Insider-only story for ESPN.com, Jonathan Givony and Jeremy Woo preview this week’s NCAA conference tournaments, posing 15 burning questions to be answered, including what version of UConn’s Stephon Castle will show up in the Big East tournament and whether Isaiah Collier‘s stock, which has bounced back since he returned from a hand injury in February, will continue to rise in the Pac-12 tourney.
  • Kentucky freshman Reed Sheppard ranks second overall on the newest 2024 big board from Kevin O’Connor of The Ringer and is the No. 1 pick in O’Connor’s mock draft (to San Antonio).
  • Law Murray of The Athletic takes a look at how all 30 NBA teams have adjusted their rotations and depth charts since the start of the season.
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Stein’s Latest: Lakers, Murray, TV Deal, Tillman, J. Allen

January 28th, 2024 at 4:00pm CST by Luke Adams

There has been “little to no” dialogue in recent days between the Lakers and Hawks about a potential Dejounte Murray trade, league sources tell veteran NBA reporter Marc Stein (Substack link). The clubs reportedly previously discussed the possibility of a deal that would include D’Angelo Russell, the Lakers’ 2029 first-round pick, a pick swap, and possibly rookie Jalen Hood-Schifino.

As Stein notes, there’s still more than enough time before the February 8 trade deadline for the two teams to reengage, but he spoke to one source briefed on the talks who believes it’s “unrealistic” that Murray ends up with the Lakers.

One factor for the disconnect between the two clubs, Stein explains, is a gap in how they value Russell. The veteran point guard has been playing some of the best basketball of his career as of late, averaging 27.5 points and 6.4 assists per game since being reinserted into the Lakers’ starting lineup on January 13.

However, the Hawks appear to have no real interest in acquiring D-Lo and would want to flip him to a third team in a potential Murray trade. With Russell performing so well recently, the Lakers’ pursuit of Murray seems to have been “dialed back,” Stein writes.

Here’s more from Stein’s latest Substack article:

  • Some industry insiders think the NBA’s next media rights deal will be a shorter-term agreement than the league’s current nine-year pact, which is expiring in 2025. As Stein points out, a five-year media rights deal could put commissioner Adam Silver in position to lead negotiations on the next contract after that, before his new extension expires.
  • Grizzlies big man Xavier Tillman is a player to watch as a possible trade candidate in the next week-and-a-half, according to Stein. Tillman is the only one of 15 Grizzlies on standard deals who doesn’t have a contract for next season — 13 have guaranteed salaries, while Memphis holds a team option on Luke Kennard.
  • Stein also passes along some reporting from his podcast co-host Chris Haynes, who stated on his latest Bleacher Report live stream that the Cavaliers have zero interest in fielding inquiries on Jarrett Allen at this season’s trade deadline.
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And-Ones: NBA Media Rights, McLemore, Experiments, Jokic

December 13th, 2023 at 3:00pm CST by Luke Adams

Although the NBA’s current television/media rights deal doesn’t expire until the end of the 2024/25 season, most sources expect a new agreement to be reached by the summer of 2024, according to Kurt Badenhausen of Sportico (subscription required).

There was some speculation in recent years that the NBA’s next media rights deal could triple its current nine-year, $24 billion contract in terms of total value, but most teams are expecting an increase in the range of 100-150% rather than 200%, says Badenhausen. The next agreement could include as many as five broadcast partners, including three on the “linear side” and two streaming services, Badenhausen adds.

Here are a few more odds and ends from around the basketball world:

  • After parting ways with Greek team AEK Athens, longtime NBA guard Ben McLemore appears to be close to lining up his next destination in Europe. Donatas Urbonas of BasketNews.com reports that McLemore is in advanced talks to join Manisa Büyükşehir Belediyespor, which is 6-5 in Turkish League play so far, tied for fifth out of 16 teams. McLemore, the No. 7 overall pick in the 2013 draft, last played in the NBA in 2021/22 with Portland.
  • In an entertaining piece for The Ringer, Howard Beck rates the NBA’s best and worst experiments of the Adam Silver era, from the play-in tournament (five stars) to disasters like shirseys and the creation of an end-of-season awards show (one star apiece).
  • Elsewhere at The Ringer, NBA writers Beck, Danny Chau, Rob Mahoney, Zach Kram, and Michael Pina handed out their awards for the first quarter of the 2023/24 season. The only award they fully agreed on was Most Valuable Player — all five votes went to Nuggets star Nikola Jokic.
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And-Ones: Broadcast Rights, Hawk-Eye, Panic Meter, Sophomores

November 6th, 2023 at 9:30pm CST by Dana Gauruder

Local broadcasting rights for 15 NBA teams have been ironed out, at least for this season, Mike Vorkunov of The Athletic reports. The league and Diamond Sports Group have reached an agreement that would guarantee Diamond’s regional sports networks will provide those local broadcasts.

That organization is undergoing bankruptcy proceedings. Some of the contracts it had in place were signed through 2030. Now, all the individual broadcast agreements will last only through this season. Diamond runs Bally Sports Regional Networks.

The bankruptcy court must approve this agreement.

We have more from around the NBA:

  • Major issues regarding the Hawk-Eye optical tracking system used by the league this year were recently detailed by Ben Dowsett of The Guardian. Dowsett now tweets that the problems have persisted and even worsened. Tensions between team analytics staffs and the NBA league office were on display during a “disastrous” league-wide conference call on Monday, according to Dowsett.
  • Which teams rate the highest on the “Panic Meter” two weeks into the season? In the view of Chris Mannix of Sports Illustrated, the Bulls and Grizzlies are at the top of the list.
  • Some players make big strides from their rookie season to their sophomore campaign. The Trail Blazers’ Shaedon Sharpe and Pistons’ Jalen Duren have made significant jumps thus far, according to Kevin O’Connor of The Ringer, who also takes a look at some sophomores who are slumping in the early going.
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And-Ones: Media Rights, Duren, Dead Money, Tournament Courts

October 30th, 2023 at 8:50pm CST by Dana Gauruder

The NBA’s next media rights contracts could have long-term ramifications, Kevin Draper and Benjamin Mullin of the New York Times report.

The league is hoping to more than double the $24 billion it receives from Disney and Warner Bros. in the current nine-year rights deal. However, the ever-changing media landscape could make those expectations unrealistic. Media and technology companies are under increasing pressure to justify the huge amounts they spend on broadcast rights.

Amazon and NBC are potential new partners for the NBA, the Times reporters add.

We have more from around the basketball world:

  • It would have been nearly impossible for Victor Wembanyama to live up to the early hype. Indeed, the Spurs’ new big man had some rough moments in his first NBA week and was outshined by the Pistons’ second-year center Jalen Duren, John Hollinger of The Athletic notes. In Detroit’s first three games, Duren notched a league-leading 18 dunks and blocked eight shots while averaging 18.0 points and 14.5 rebounds. Duren has also shown a knack for reading the game on the move.
  • There are a number of players earning money without suiting up or from previous organizations and Sam Yip of HoopsHype looks at the most notable dead money cap holds in the league. That includes free agent Kevin Porter Jr., who is getting paid $15.86MM by the Thunder after the Rockets traded the troubled guard. Rockets wing Reggie Bullock and free agent Khem Birch, who are being paid $11MM and $6.985MM respectively by the Spurs after being waived, also rank high on the list.
  • The NBA has unveiled special courts for each team to be used during the in-season tournament, via a press release. Zach Lowe of ESPN explains how the league came up with the idea to distinguish tournament games from regular season contests with unique courts.
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And-Ones: NBA Media Rights, Kuzma, Poeltl, Blanks

May 6th, 2023 at 2:54pm CST by Luke Adams

Analysts at JPMorgan recently issued a report stating that the exponential growth of sports media rights is unsustainable in the long term, according to Mike Ozanian of Forbes, but the NBA remains on track to do extremely well on its next deal. The league’s nine-year, $24 billion agreement with its current partners expires in 2025 and the NBA will reportedly look to double or triple that amount on its next rights contract.

With some regional sports networks around the country struggling to make payments to teams, the NBA’s next media deal may lean more heavily on broadcast television and/or streaming platforms, creating alternatives for teams when their current agreements with RSNs expires, per Brian Windhorst and Tim Bontemps of ESPN.

Mike Vorkunov of The Athletic explores the same topic, citing a source with knowledge of the situation who says the NBA would like to get more games on broadcast television and fewer on cable in its next media rights deal. Vorkunov confirms that NBC has displayed interest in getting the NBA back and adds that several streamers – led by Amazon and Apple – are believed to have interest in broadcasting NBA games.

Here are more odds and ends from around the basketball world:

  • After previously breaking down this summer’s free agent market for guards, Eric Pincus of Bleacher Report shifts his focus to 2023’s free agent wings and big men. Pincus suggests this year’s crop of wings isn’t especially deep and that most of the market’s top players – such as Wizards forward Kyle Kuzma – are far more likely to stay put than to change teams. Within his story on bigs, Pincus says multiple sources view the Raptors as a “lock” to re-sign Jakob Poeltl.
  • John Hollinger of The Athletic shines a spotlight on the minimum-salary players who are making a difference for playoff teams, including Lakers guard Austin Reaves, Suns forward Josh Okogie, and Heat guard Gabe Vincent, among others. Those players will all be free agents this summer and are in position to receive significant raises.
  • Lance Blanks, a former NBA player for the Pistons and Timberwolves, died on Wednesday at age 56, per The Detroit News. After retiring as a player, Blanks worked as a scout with the Spurs, then was later hired by the Cavaliers as an assistant general manager and by the Suns as their GM. Most recently, he served in a scouting role for the Clippers. “Lance was a light for all those who knew him,” former Pistons star Joe Dumars said in a statement. “It’s been a privilege to have called him one of my closest friends. I’m eternally grateful for all the support he has shown me throughout the years.” Mike Finger of The San Antonio Express-News has more on Blanks’ passing.
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And-Ones: Media Rights, G League, Bledsoe, Beasley, Franklin

November 2nd, 2022 at 8:05am CST by Luke Adams

When the NBA negotiates its next television deal, expect the league to sell a separate package of streaming-only games, writes Michael McCarthy of Front Office Sports. As McCarthy outlines, the NFL and MLB have sold packages of games to Amazon and Apple in recent years, and the NBA is expected to follow suit, with Amazon in particular having made it clear it wants to get into business with the league.

“Amazon is locked and loaded for a shot at the NBA,” a source told Front Office Sports.

According to McCarthy, sports media consultant Patrick Crakes estimated that the bidding for a streaming-only NBA package could start in the neighborhood of $1 billion per year. The league’s current TV deal with ESPN/ABC and Turner Sports pays the league about $2.6 billion annually — the next rights deal is expected to double or triple that figure, McCarthy writes.

Here are a few more odds and ends from around the basketball world:

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NBA, TV Partners Sign $24 Billion Deal

October 6th, 2014 at 9:05am CST by Chuck Myron

9:05am: Commissioner Adam Silver also confirmed the arrangement in a press conference streamed via NBA.com, and the NBA has released a statement, too.

MONDAY, 8:40am: ABC/ESPN and Turner Sports, the subsidiary of Time Warner, have confirmed the deal in separate releases that detail their TV coverage plans. The NBA has a press conference scheduled shortly to discuss the new TV package.

SUNDAY, 10:30pm: One reason this NBA TV deal has such a high price tag is that by doing it prior to the existing agreements ending, it prevented FOX and NBC from making a play to secure broadcast rights, Tim Bontemps of The New York Post tweets.

9:36pm: The NBA and its television partners have agreed to a new nine-year deal, report Ben Cohen and Shalini Ramachandran of The Wall Street Journal report in a subscription-only piece. The combined annual rights fees that ABC/ESPN and Time Warner will pay surge from approximately $930MM to around $2.66 billion, tweets Richard Sandomir of The New York Times, making the full value of the arrangement $24 billion, as Sandomir notes in a full story. The deal kicks in for 2016/17 and runs through 2024/25.

The move had been expected, as John Lombardo and John Ourand of Sports Business Daily reported last month, though the fee is larger than the roughly $2 billion annual figure that seemed likely at the time. The increase appears to put the league in position to raise the salary cap even higher than anticipated, and in September some teams were already projecting that the cap, at $63.065MM this season, would leap to $80MM by the 2016/17 season, according to Grantland’s Zach Lowe. It’s unclear whether the league will phase in any such jump beginning with next season’s cap, or if the TV rights deal is backloaded, possibilities that Lowe heard had been in play.

The agreement also stands to affect the market value of franchises, particularly with at least part of the Nets on the market, as well as the league’s labor negotiations. The NBA and the players union each have an opt-out clause in the summer of 2017, and it seemed highly likely even before the TV deal that one or both sides would elect to get out of the existing CBA.

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