Media Rights

Stein’s Latest: Lakers, Murray, TV Deal, Tillman, J. Allen

There has been “little to no” dialogue in recent days between the Lakers and Hawks about a potential Dejounte Murray trade, league sources tell veteran NBA reporter Marc Stein (Substack link). The clubs reportedly previously discussed the possibility of a deal that would include D’Angelo Russell, the Lakers’ 2029 first-round pick, a pick swap, and possibly rookie Jalen Hood-Schifino.

As Stein notes, there’s still more than enough time before the February 8 trade deadline for the two teams to reengage, but he spoke to one source briefed on the talks who believes it’s “unrealistic” that Murray ends up with the Lakers.

One factor for the disconnect between the two clubs, Stein explains, is a gap in how they value Russell. The veteran point guard has been playing some of the best basketball of his career as of late, averaging 27.5 points and 6.4 assists per game since being reinserted into the Lakers’ starting lineup on January 13.

However, the Hawks appear to have no real interest in acquiring D-Lo and would want to flip him to a third team in a potential Murray trade. With Russell performing so well recently, the Lakers’ pursuit of Murray seems to have been “dialed back,” Stein writes.

Here’s more from Stein’s latest Substack article:

  • Some industry insiders think the NBA’s next media rights deal will be a shorter-term agreement than the league’s current nine-year pact, which is expiring in 2025. As Stein points out, a five-year media rights deal could put commissioner Adam Silver in position to lead negotiations on the next contract after that, before his new extension expires.
  • Grizzlies big man Xavier Tillman is a player to watch as a possible trade candidate in the next week-and-a-half, according to Stein. Tillman is the only one of 15 Grizzlies on standard deals who doesn’t have a contract for next season — 13 have guaranteed salaries, while Memphis holds a team option on Luke Kennard.
  • Stein also passes along some reporting from his podcast co-host Chris Haynes, who stated on his latest Bleacher Report live stream that the Cavaliers have zero interest in fielding inquiries on Jarrett Allen at this season’s trade deadline.

And-Ones: NBA Media Rights, McLemore, Experiments, Jokic

Although the NBA’s current television/media rights deal doesn’t expire until the end of the 2024/25 season, most sources expect a new agreement to be reached by the summer of 2024, according to Kurt Badenhausen of Sportico (subscription required).

There was some speculation in recent years that the NBA’s next media rights deal could triple its current nine-year, $24 billion contract in terms of total value, but most teams are expecting an increase in the range of 100-150% rather than 200%, says Badenhausen. The next agreement could include as many as five broadcast partners, including three on the “linear side” and two streaming services, Badenhausen adds.

Here are a few more odds and ends from around the basketball world:

  • After parting ways with Greek team AEK Athens, longtime NBA guard Ben McLemore appears to be close to lining up his next destination in Europe. Donatas Urbonas of BasketNews.com reports that McLemore is in advanced talks to join Manisa Büyükşehir Belediyespor, which is 6-5 in Turkish League play so far, tied for fifth out of 16 teams. McLemore, the No. 7 overall pick in the 2013 draft, last played in the NBA in 2021/22 with Portland.
  • In an entertaining piece for The Ringer, Howard Beck rates the NBA’s best and worst experiments of the Adam Silver era, from the play-in tournament (five stars) to disasters like shirseys and the creation of an end-of-season awards show (one star apiece).
  • Elsewhere at The Ringer, NBA writers Beck, Danny Chau, Rob Mahoney, Zach Kram, and Michael Pina handed out their awards for the first quarter of the 2023/24 season. The only award they fully agreed on was Most Valuable Player — all five votes went to Nuggets star Nikola Jokic.

And-Ones: Broadcast Rights, Hawk-Eye, Panic Meter, Sophomores

Local broadcasting rights for 15 NBA teams have been ironed out, at least for this season, Mike Vorkunov of The Athletic reports. The league and Diamond Sports Group have reached an agreement that would guarantee Diamond’s regional sports networks will provide those local broadcasts.

That organization is undergoing bankruptcy proceedings. Some of the contracts it had in place were signed through 2030. Now, all the individual broadcast agreements will last only through this season. Diamond runs Bally Sports Regional Networks.

The bankruptcy court must approve this agreement.

We have more from around the NBA:

  • Major issues regarding the Hawk-Eye optical tracking system used by the league this year were recently detailed by Ben Dowsett of The Guardian. Dowsett now tweets that the problems have persisted and even worsened. Tensions between team analytics staffs and the NBA league office were on display during a “disastrous” league-wide conference call on Monday, according to Dowsett.
  • Which teams rate the highest on the “Panic Meter” two weeks into the season? In the view of Chris Mannix of Sports Illustrated, the Bulls and Grizzlies are at the top of the list.
  • Some players make big strides from their rookie season to their sophomore campaign. The Trail Blazers’ Shaedon Sharpe and Pistons’ Jalen Duren have made significant jumps thus far, according to Kevin O’Connor of The Ringer, who also takes a look at some sophomores who are slumping in the early going.

And-Ones: Media Rights, Duren, Dead Money, Tournament Courts

The NBA’s next media rights contracts could have long-term ramifications, Kevin Draper and Benjamin Mullin of the New York Times report.

The league is hoping to more than double the $24 billion it receives from Disney and Warner Bros. in the current nine-year rights deal. However, the ever-changing media landscape could make those expectations unrealistic. Media and technology companies are under increasing pressure to justify the huge amounts they spend on broadcast rights.

Amazon and NBC are potential new partners for the NBA, the Times reporters add.

We have more from around the basketball world:

  • It would have been nearly impossible for Victor Wembanyama to live up to the early hype. Indeed, the Spurs’ new big man had some rough moments in his first NBA week and was outshined by the Pistons’ second-year center Jalen Duren, John Hollinger of The Athletic notes. In Detroit’s first three games, Duren notched a league-leading 18 dunks and blocked eight shots while averaging 18.0 points and 14.5 rebounds. Duren has also shown a knack for reading the game on the move.
  • There are a number of players earning money without suiting up or from previous organizations and Sam Yip of HoopsHype looks at the most notable dead money cap holds in the league. That includes free agent Kevin Porter Jr., who is getting paid $15.86MM by the Thunder after the Rockets traded the troubled guard. Rockets wing Reggie Bullock and free agent Khem Birch, who are being paid $11MM and $6.985MM respectively by the Spurs after being waived, also rank high on the list.
  • The NBA has unveiled special courts for each team to be used during the in-season tournament, via a press release. Zach Lowe of ESPN explains how the league came up with the idea to distinguish tournament games from regular season contests with unique courts.

And-Ones: NBA Media Rights, Kuzma, Poeltl, Blanks

Analysts at JPMorgan recently issued a report stating that the exponential growth of sports media rights is unsustainable in the long term, according to Mike Ozanian of Forbes, but the NBA remains on track to do extremely well on its next deal. The league’s nine-year, $24 billion agreement with its current partners expires in 2025 and the NBA will reportedly look to double or triple that amount on its next rights contract.

With some regional sports networks around the country struggling to make payments to teams, the NBA’s next media deal may lean more heavily on broadcast television and/or streaming platforms, creating alternatives for teams when their current agreements with RSNs expires, per Brian Windhorst and Tim Bontemps of ESPN.

Mike Vorkunov of The Athletic explores the same topic, citing a source with knowledge of the situation who says the NBA would like to get more games on broadcast television and fewer on cable in its next media rights deal. Vorkunov confirms that NBC has displayed interest in getting the NBA back and adds that several streamers – led by Amazon and Apple – are believed to have interest in broadcasting NBA games.

Here are more odds and ends from around the basketball world:

  • After previously breaking down this summer’s free agent market for guards, Eric Pincus of Bleacher Report shifts his focus to 2023’s free agent wings and big men. Pincus suggests this year’s crop of wings isn’t especially deep and that most of the market’s top players – such as Wizards forward Kyle Kuzma – are far more likely to stay put than to change teams. Within his story on bigs, Pincus says multiple sources view the Raptors as a “lock” to re-sign Jakob Poeltl.
  • John Hollinger of The Athletic shines a spotlight on the minimum-salary players who are making a difference for playoff teams, including Lakers guard Austin Reaves, Suns forward Josh Okogie, and Heat guard Gabe Vincent, among others. Those players will all be free agents this summer and are in position to receive significant raises.
  • Lance Blanks, a former NBA player for the Pistons and Timberwolves, died on Wednesday at age 56, per The Detroit News. After retiring as a player, Blanks worked as a scout with the Spurs, then was later hired by the Cavaliers as an assistant general manager and by the Suns as their GM. Most recently, he served in a scouting role for the Clippers. “Lance was a light for all those who knew him,” former Pistons star Joe Dumars said in a statement. “It’s been a privilege to have called him one of my closest friends. I’m eternally grateful for all the support he has shown me throughout the years.” Mike Finger of The San Antonio Express-News has more on Blanks’ passing.

And-Ones: Media Rights, G League, Bledsoe, Beasley, Franklin

When the NBA negotiates its next television deal, expect the league to sell a separate package of streaming-only games, writes Michael McCarthy of Front Office Sports. As McCarthy outlines, the NFL and MLB have sold packages of games to Amazon and Apple in recent years, and the NBA is expected to follow suit, with Amazon in particular having made it clear it wants to get into business with the league.

“Amazon is locked and loaded for a shot at the NBA,” a source told Front Office Sports.

According to McCarthy, sports media consultant Patrick Crakes estimated that the bidding for a streaming-only NBA package could start in the neighborhood of $1 billion per year. The league’s current TV deal with ESPN/ABC and Turner Sports pays the league about $2.6 billion annually — the next rights deal is expected to double or triple that figure, McCarthy writes.

Here are a few more odds and ends from around the basketball world:

NBA, TV Partners Sign $24 Billion Deal

9:05am: Commissioner Adam Silver also confirmed the arrangement in a press conference streamed via NBA.com, and the NBA has released a statement, too.

MONDAY, 8:40am: ABC/ESPN and Turner Sports, the subsidiary of Time Warner, have confirmed the deal in separate releases that detail their TV coverage plans. The NBA has a press conference scheduled shortly to discuss the new TV package.

SUNDAY, 10:30pm: One reason this NBA TV deal has such a high price tag is that by doing it prior to the existing agreements ending, it prevented FOX and NBC from making a play to secure broadcast rights, Tim Bontemps of The New York Post tweets.

9:36pm: The NBA and its television partners have agreed to a new nine-year deal, report Ben Cohen and Shalini Ramachandran of The Wall Street Journal report in a subscription-only piece. The combined annual rights fees that ABC/ESPN and Time Warner will pay surge from approximately $930MM to around $2.66 billion, tweets Richard Sandomir of The New York Times, making the full value of the arrangement $24 billion, as Sandomir notes in a full story. The deal kicks in for 2016/17 and runs through 2024/25.

The move had been expected, as John Lombardo and John Ourand of Sports Business Daily reported last month, though the fee is larger than the roughly $2 billion annual figure that seemed likely at the time. The increase appears to put the league in position to raise the salary cap even higher than anticipated, and in September some teams were already projecting that the cap, at $63.065MM this season, would leap to $80MM by the 2016/17 season, according to Grantland’s Zach Lowe. It’s unclear whether the league will phase in any such jump beginning with next season’s cap, or if the TV rights deal is backloaded, possibilities that Lowe heard had been in play.

The agreement also stands to affect the market value of franchises, particularly with at least part of the Nets on the market, as well as the league’s labor negotiations. The NBA and the players union each have an opt-out clause in the summer of 2017, and it seemed highly likely even before the TV deal that one or both sides would elect to get out of the existing CBA.