The Sixers have formally named longtime NBA big man Elton Brand as the new general manager of their G League affiliate, the team announced today in a press release. The move to hire Brand as the Delaware 87ers’ GM was reported earlier today by Shams Charania of The Vertical.
“We are thrilled that Elton has agreed to take on the GM position of the Sevens, a natural next step given both his personal and professional skillset,” Sixers president of basketball operations Bryan Colangelo said in a statement. “The transition from a terrific playing career to team management was something that we have been talking about for some time and this opportunity is both timely and appropriate. I look forward to working side-by-side with Elton as we continue to grow and develop our overall basketball program.”
Brand, who announced his retirement as a player last fall, finished his career with the Sixers and then stepped into a front office role with the team during the 2016/17 season. The former No. 1 overall pick joined the 76ers as a player development consultant last December.
NBA teams have used G League affiliates for years to develop young players and coaches, and are increasingly taking advantage of those G League squads to mold young executives as well. While Brand enjoyed a successful 17-year run as an NBA player, he remains fairly inexperienced as an executive. However, if he does well with the Sevens, he could take on a larger role in the Sixers’ basketball operations department within the next few years.