TNT Sports issued a statement today confirming that it is making an effort to retain its NBA rights beyond the 2024/25 season by exercising its matching rights (Twitter link). A previous report indicated that Warner Bros. Discovery (TNT’s parent company) intended to match the media rights package that Amazon had negotiated with the league.
“We’re proud of how we have delivered for basketball fans by providing best-in-class coverage throughout our four-decade partnership with the NBA,” TNT’s statement reads. “In an effort to continue our long-standing partnership, during both exclusive and non-exclusive negotiation periods, we acted in good faith to present strong bids that were fair to both parties.
“Regrettably, the league notified us of its intention to accept other offers for the games in our current rights package, leaving us to proceed under the matching rights provision, which is an integral part of our current agreement and the rights we have paid for under it.
“We have reviewed the offers and matched one of them. This will allow fans to keep enjoying our unparalleled coverage, including the best live game productions in the industry and our iconic studio shows and talent, while building on our proven 40-year commitment for many more years.
“Our matching paperwork was submitted to the league today. We look forward to the NBA executing our new contract.”
Despite the confident tone of TNT’s statement, this process won’t be as simple as an NBA team matching an offer sheet on a restricted free agent in order to retain the player.
The league is expected to argue that Warner Bros. Discovery can’t simply match Amazon’s offer due to the differences in the two companies’ distribution methods. Amazon is a streaming giant, whereas TNT is a cable network. While WBD does have a streaming service of its own, that service (Max) reportedly has about half of the subscribers that Amazon Prime Video does.
Amazon’s package of games also isn’t the same as the one TNT is losing. It reportedly includes playoff contests, including one conference final every other year. It also features the in-season tournament (NBA Cup), as well as regular season games on Thursdays, Fridays, and Saturdays. It’s reportedly worth $1.8 billion annually.
There has been speculation that TNT’s decision to match could lead to a lawsuit, a financial settlement for WBD, or possibly a newly negotiated fourth broadcast package.
Amazon is one of the three broadcast partners with whom the NBA negotiated a new media rights deal. The other two are Disney (ESPN/ABC) and NBC. The new deals will begin at the start of the 2025/26 season.