Adam Silver

Adam Silver Talks NBA Ratings, Europe, CBA, Las Vegas

December 18th, 2024 at 11:32am CST by Luke Adams

Speaking to Joe Vardon and Sam Amick of The Athletic and other media outlets on Tuesday ahead of the NBA Cup championship game, NBA commissioner Adam Silver admitted that the league’s television ratings are “down a bit” this season, but expressed confidence that interest in the league remains strong.

“If you look at other data points, in terms of our business, for example, we’ve just come off the last two years of the highest attendance in the history of this league,” Silver said. “We’re at a point where our social media audience is at the highest of any league and continuing to grow exponentially. So, it’s not a lack of interest in this game.”

Silver pointed out that the NBA isn’t the only league dealing with a decline in traditional television ratings. According to Sports Media Watch, while the ratings for NBA national broadcasts are down 19% compared to the same period last year, men’s college basketball (21%), the NHL (28%), and women’s college basketball (38%) have seen more significant ratings dips. Viewership for college football games has also dropped across all networks this fall, per Sports Media Watch, albeit by single-digit percentages.

“We’re almost at the inflection point where people are watching more programming on streaming than they are in traditional television,” Silver said. “And it’s a reason why for our new television deals, which will enter into next year, every game is going to be available on a streaming service. And as we move to streaming service, putting aside how the actual game is played on the floor, it’s going to allow us from a production standpoint to do all kinds of things that you can’t do through traditional television. All kinds of new functionality, all kinds of new options and screens that are available.”

Some fans and league observers have suggested that a focus on analytics, which has led to a significant increase in three-point shots, has hurt the game’s appeal. According to Vardon and Amick, Silver said moving back the three-point line isn’t something the NBA is seriously considering, but he made it clear the league is having “discussions about the style of basketball” and is open to rule tweaks that wouldn’t drastically change the game.

“It’s not unique to the NBA, where analytics start to be too controlling and create situations where players are doing seemingly unnatural things because they’re being directed to do something that is a more efficient shot,” Silver said. “And part of what we’re focusing on, too, is that what makes these players so incredible is the joy they bring to playing the game and the freestyle notion of the game too.”

Here are a few more highlights from Silver’s media session on Tuesday:

Silver confirmed that the NBA and FIBA have been discussing launching a new professional league in Europe. “We’re not ready to make any public announcements. We haven’t made any internal decisions yet, but I do think there continues to be an enormous opportunity to take basketball to another level in Europe,” Silver said, per The Athletic. “I think the quality of the basketball in Europe has been fantastic. Many of our top players, of course, are from Europe, but we think there is more of a commercial and fan opportunity to create something special in Europe.”
Responding to NBA team executives who believe the trade rules in the new Collective Bargaining Agreement have had unintended consequences that have made it too challenging to make deals, Silver suggested those consequences were, in fact, intended, according to Tim Reynolds of The Associated Press. “I understand the frustration of some of the general managers because particularly if you go over the apron, we’ve cut down on your flexibility,” Silver said. “But that was the very intent of the second apron and with the goal being to have a better distribution of star talent around the league. And I think we’ve been successful in doing that.”
As Reynolds relays, the commissioner pointed to the Bucks (a second apron team) and the Thunder (operating under both aprons) ahead of the NBA Cup final as proof that teams can still succeed using a variety of cap/spending strategies under the new system. “There’s many different ways to win,” Silver said.
Asked about whether Las Vegas will continue to host the NBA Cup semifinals and final going forward, Silver acknowledged that some teams have expressed interest in playing those games in their home markets. While the league isn’t shutting the door on that idea, it would make scheduling more complicated, according to the commissioner, who said he likes the job Vegas has done as a host the past two years. “You start to build in tradition, you have a lot of fans who can circle these dates on their calendar and plan to come to Las Vegas, plan a holiday around it,” Silver said. “I think the teams are on both sides. I think they like the idea of winning that opportunity to play at home. But then you’ve got to move tickets very short term. We have some experience doing that in the playoffs, but this is a little bit different.”

Eastern Notes: Knicks/Raptors Dispute, Hornets, Banchero, Holland, Sixers

December 13th, 2024 at 6:47pm CST by Luke Adams

The Knicks and Raptors were required to update the court on the status of the arbitration process of their legal dispute on Friday, but agreed in a joint filing that there’s nothing to report, as Stefan Bondy of The New York Post relays.

The Knicks filed a lawsuit in August 2023 alleging that former video coordinator Ikechukwu Azotam illegally took thousands of proprietary files with him to his new position with the Raptors and shared them with his new club. The Raptors, referring to the suit as “baseless,” argued that the issue ought to be resolved through the NBA’s arbitration process rather than in court, while the Knicks contended that commissioner Adam Silver wouldn’t be impartial.

A U.S. District Court judge ultimately sided with the Raptors and sent the matter back to the NBA, but with no movement yet toward arbitration, the Knicks didn’t miss the opportunity to fire another shot at Silver.

“We’ve been waiting for any direction from the NBA on next steps in this matter for months — proving our point that the NBA is not capable of appropriately and fairly handling this serious theft of proprietary and confidential files,” an MSG Sports spokesperson said in a statement, per Bondy. “Unfortunately, because of the clear conflict of interest between the Commissioner and the Chairman of the NBA, there has been complete silence from the league.”

We have more from around the Eastern Conference:

Two injured Hornets players have been cleared to return to action on Friday in Chicago, with Miles Bridges (right knee bone bruise) and Tidjane Salaun (left ankle sprain) deemed available, per the team (Twitter link). Bridges, who last played on November 19, has missed Charlotte’s past 10 games, while Salaun has been sidelined since last Thursday.
Magic forward Paolo Banchero stated in mid-November that he hoped to be back to the court by Christmas, but his return from a torn oblique doesn’t appear close, as Jason Beede of The Orlando Sentinel relays. “He’s doing the same ball-handling, a little light movement on the floor, and then just trying to find ways to get the cardio up without applying too much pressure,” head coach Jamahl Mosley said on Friday. “But again, he’s just slowly moving his way to touching the court.”
Pistons rookie Ron Holland entered Thursday’s game in Boston having averaged 5.6 points per game on .425/.180/.786 shooting through his first 25 NBA games. But with Detroit facing a 25-point deficit on Thursday, Holland got a chance to play the entire fourth quarter and showed glimpses of what he could become, finishing the game with 26 points on 11-of-14 shooting. While most of those points came in garbage time, the Pistons were encouraged by what they saw from the No. 5 overall pick. “It’s still against NBA players,” head coach J.B. Bickerstaff said, per Hunter Patterson of The Athletic. “Against a team who has a great system on both sides of the ball, and they understand what they’re doing. And it proved that he can be successful versus that. Hopefully, that leads to the confidence that kind of unlocks him a little bit and now he goes and he continues to build off of this.”
Sixers forward Paul George can identify first-hand with what teammate Joel Embiid is going through. After Embiid admitted that his knee issues have been “extremely depressing,” George – who has an extensive injury history of his own – said that dealing with health problems is the “toughest part of the game,” writes Keith Pompey of The Philadelphia Inquirer writes. “We build ourselves up so much. The media builds us up. The community builds us up,” George said. “Then you face an injury that you know you’re not yourself. You’re not the same, but you are expected to be yourself when you get on that floor. So, mentally, it is tough.”

FIBA, NBA Discuss Potential European League

December 10th, 2024 at 9:52pm CST by Dana Gauruder

The NBA has put off expansion domestically in recent years but the league could expand its reach into Europe. There are reportedly serious conversations regarding an NBA-owned league in Europe that could initially compete with the EuroLeague and top pro leagues in individual countries, The Athletic’s Joe Vardon reports.

NBA commissioner Adam Silver and his office have had discussions with FIBA officials regarding the possibility of starting a new league overseas.

“There is clear interest (by the NBA) and there are ongoing discussions with FIBA,” Andreas Zagklis, the secretary general for FIBA. “We’ve been having and will continue having discussions with … the company that operates the EuroLeague. It is something that has been on our radar. We tried to bring everyone together. This was not possible. So our job is to continue having serious conversations with our partners at the NBA.”

As Vardon explains, the EuroLeague is a conglomerate of 18 teams comprising two tiers of franchises — 13 permanent members and five that must qualify. The permanent members are shareholders in the EuroLeague and operate under a license, but the license expires after the 2025/26 season.

Real Madrid, FC Barcelona and Fenerbahce Beko Istanbul are mulling whether to allow their licenses to expire. Another European club, ALBA Berlin, would reportedly be excluded from becoming a permanent EuroLeague member if current licensing agreements are extended. Those four clubs have academy systems for developing players that are being studied by the NBA, Vardon adds.

Another issue that is being addressed between FIBA and the NBA regards a minor adjustment to the league’s calendar for the 2027/28 season.

The 2028 Summer Games in Los Angeles begin July 14 of that year, approximately three weeks after Game 7 of the NBA Finals. Eight teams will qualify for the Olympics at the World Cup in 2027 but FIBA must host four qualifying tournaments shortly before the Olympics to decide the final four bids to Los Angeles.

FIBA scheduled those qualifying tournaments from June 26- July 2 in 2028. Teams in those qualifiers will undoubtedly have NBA players and FIBA would like to give those national teams a reasonable amount of prep time.

“We cannot play any later because of the Olympics, and we cannot play earlier because we don’t have the availability of the players,” Zagklis said. “The conversation with the NBA is there. I do not expect a major adjustment to their schedule. But if it is a question of one or two or three days, we’ve always been collaborating well and I think we will find a solution.”

Knicks Rip NBA For Rumored Probe Into Rick Brunson’s Promotion

November 19th, 2024 at 8:04am CST by Luke Adams

After a report from Ian Begley of SNY.tv suggested that the NBA has been “poking around” on the Knicks‘ offseason promotion of Rick Brunson to lead assistant, the team quickly responded by referring to the rumored investigation as “harassment.”

Brunson joined the Knicks as an assistant in 2022, the same year his son Jalen Brunson signed with the team as a free agent. As Begley details, Rick received a promotion this offseason around the time Jalen signed a below-market long-term contract extension with New York, prompting the NBA to look into whether the move circumvented salary cap rules.

“In response to the rumored NBA investigation into Rick Brunson’s promotion, Brunson took (former associate head coach) Johnnie Bryant’s place and assumed the same salary as Bryant,” MSG Sports, the Knicks’ parent company, said in a statement. “It’s offensive that anyone would claim Rick didn’t deserve the promotion. Rick has done a tremendous job and will continue to do so. We see this as more harassment of the Knicks due to our opposition to certain NBA matters.”

Jalen’s four-year extension this offseason was worth just shy of $157MM, which was the maximum he could receive at the time. If he had waited until the summer of 2025, he could’ve signed a five-year deal worth up to a projected $269MM.

If the Knicks had, in concert with Jalen’s extension, “rewarded” the Brunson family by promoting Rick and giving him a significant raise beyond what his performance or title would typically warrant, it could be considered salary cap circumvention. However, Begley hears from coaching sources that Rick’s new contract is “within industry standards” for top assistants.

It’s also not as if the elder Brunson is unqualified for his new role. He has been coaching since 2007 and spent time as an NBA assistant in Denver, Chicago, Charlotte, and Minnesota before arriving in New York. He also had a stint as an assistant at the University of Hartford and was the head coach at Camden High School in New Jersey.

While the league would likely perform the same sort of due diligence if any other team were in a similar situation, the Knicks contend in their statement that the rumored probe is retribution for the team’s objections to “certain NBA matters.”

The Knicks, led by team owner James Dolan, criticized the league’s new media rights deal and revenue sharing policies in a letter sent to the other 29 teams and the league office earlier this year. The team also accused Adam Silver of bias while arguing that the NBA commissioner shouldn’t preside over a dispute between the Knicks and Raptors.

Additionally, Dolan stepped down from his positions on the NBA’s influential advisory/finance and media committees last year, with reporting at the time indicating that the Knicks owner had been “increasingly critical” of Silver and the NBA on a number of issues. Dolan has been the lone dissenting vote in various Board of Governors decisions that would have otherwise been unanimous.

Arbitration Hearing To Decide Timberwolves’ Ownership Dispute Begins

November 4th, 2024 at 6:38pm CST by Dana Gauruder

The arbitration hearing to decide the Timberwolves’ ownership dispute began on Monday and is expected to last most of the week. The decision by the three-person arbitration panel is expected to be announced next month, according to ESPN’s Brian Windhorst.

The dispute between minority owners Marc Lore and Alex Rodriguez and principal owner Glen Taylor moved to arbitration in July. A one-day mediation in the spring failed to make any progress, Windhorst writes.

The dispute has been ongoing since the tail end of last season. Taylor nixed the previous tiered payment agreement with Lore and Rodriguez, citing a breach of contract and a failure to meet a payment deadline. Lore and Rodriguez disputed that characterization, stating that they had the funds necessary to become majority owners but were awaiting NBA approval and should have been entitled to an extension.

The third payment in dispute would increase Lore and Rodriguez’ share from 36% to about 80% and the purchase agreement stipulates that they could buy out Taylor’s remaining 20% stake anytime before March 2025.

Windhorst and The Athletic’s Jon Krawczynski provided more details of the process:

If the arbitration panel rules in Taylor’s favor, the process essentially ends. Lore and Rodriguez could remain as limited partners or try to sell their shares. Taylor would have to approve the sale of their shares, according to Krawczynski. However, if Lore and Rodriguez get a favorable ruling. Taylor would be contractually compelled to sell them the controlling share for the previously agreed upon $1.5 billion valuation. The franchise’s value is substantially higher now, which is a major factor in Taylor’s decision to try to halt the sale. Lore and Rodriguez would still need 23 of 30 votes from the league’s owners to finalize the acquisition, since all team percentage transfers are subject to a vote, Windhorst notes.
Those transfer rules could present a sticky situation, due to Taylor’s long-standing relationships with the other owners and commissioner Adam Silver. There have been plenty of back-scene developments due to that possibility, according to Windhorst. Lore and Rodriguez have worked to meet with owners and the league office in recent months to demonstrate their position and attempt to shore up support in the event of a vote. It’s likely that Silver and BOG chairman Larry Tanenbaum will try to build a consensus in lieu of an owners’ vote.
Lore and Rodriguez have been firming up their finances by recruiting billionaires Michael Bloomberg, the former mayor of New York, and Eric Schmidt, the former CEO of Google, as well as private equity firm Dyal Homecourt Partners. They have amassed $950MM in an escrow account for not just the 40% needed to take majority control, but enough to give them 100% ownership of the team.
The team is facing a luxury tax bill of $100MM and total operating losses of more than $150MM this season, according to Krawczynski. That’s one reason why the Timberwolves moved Karl-Anthony Towns in a blockbuster trade with the Knicks.
Team president Tim Connelly could have opted out of his contract this year but agreed to defer the opt-out until the 2025 offseason. If he doesn’t like the direction the way things are going, he could choose to opt out this time around, regardless of who’s running the franchise at that time.

NBA Searching For New All-Star Game Format

November 3rd, 2024 at 9:58am CST by Arthur Hill

The NBA is considering another format change for this season’s All-Star Game, writes Joe Vardon of The Athletic. At a news conference prior to Saturday’s game in Mexico City, commissioner Adam Silver told reporters that Warriors star Stephen Curry has been involved in discussions about the Feb. 16 showcase in San Francisco.

“We’ve had direct conversations with Steph Curry — it’s a home game for him,” Silver said. “I know he’s very prideful and wants to make sure that the players put their best foot forward, so we’re looking at other formats. I think there’s no doubt that the players were disappointed as well in last year’s All-Star Game. We all want to do a better job providing competition and entertainment for our fans.”

Last season’s contest in Indianapolis was universally panned for its lack of defense and abundance of long three-point shots. The East defeated the West 211-186 in a listless affair despite a plea from league executive Joe Dumars to take the game seriously and put forth a better effort.

Creating a watchable All-Star Game has been an issue for the NBA for several years. In an effort to spark interest, the league switched its traditional East vs. West format in 2018 to have the top two vote-getters draft the players for each team. The “Elam Ending” was adopted in 2020 to give the game a different feel and ensure more exciting finishes.

However, none of the changes really resonated with the public, and the league returned to the East-West matchup last season with regular NBA rules.

“I think we all did what we thought we could, thinking we would particularly — in Indiana, sort of the heartland of basketball, somehow we would give it the college try, and we’d see a more competitive game,” Silver said. “I think, even if we could turn the clock back and get a bit more of a competitive game, even if it was more of a standard NBA game, I think fans would want more.”

The best-received part of last season’s All-Star Weekend was a Saturday night shooting contest between Curry and WNBA star Sabrina Ionescu. Although it hasn’t been formally announced, Silver said the plan is for them to have a rematch in San Francisco.

“If we can get more participation, not just for the physical activity but for all the values it represents,” that’s what the NBA wants, Silver said. “And I think showcasing those kinds of activities where you see men and women both competing in basketball at All-Star events should increasingly become a big part of it. And incidentally when you look at the interest in terms of viewership last year, one of the highlights was that Sabrina-Steph shootout, so we do want to do more of that.”

Silver also touched on the issue of expansion, saying the league continues to study the matter but nothing should be considered imminent, according to Tim Reynolds of The Associated Press. Seattle and Las Vegas are widely viewed as the front-runners for new teams, but Silver said Mexico City is among the locations under consideration.

“Nothing’s been set, and we haven’t even determined whether to expand yet,” he added. “My sense is that if we expanded, we’d do an even number, because then we might have to do some adjustments in the conferences. But I think it makes sense to have two conferences of 16 teams if we were to do it. There have been times in the past in the NBA when we had an odd number, so it’s possible. But I think we most likely, if we were to expand, would look to expand to two cities.”

And-Ones: Preseason, Abu Dhabi, China, Nakase

October 11th, 2024 at 11:19pm CST by Rory Maher

Unlike the regular season schedule, which is entirely controlled by the NBA, teams around the league dictate their own schedules for preseason, as Mike Vorkunov of The Athletic details.

“It is a fascinating, not well-known part of the NBA ecosystem,” said Warriors chief revenue officer John Beaven. “We’re pretty pleased that control has remained with us. We lean into it. I think there’s some teams that probably do it to check the box.”

One exception is when international teams — like the New Zealand Breakers — come to North America to participate in preseason. NBA teams actually pay those clubs, and the league gets involved to figure out broadcasting rights.

Here are some more odds and ends from around the basketball world:

Speaking of the preseason, the NBA canceled Friday’s contest in Orlando between the Magic and Pelicans due to Hurricane Milton, the Magic announced (via Twitter). The game will not be rescheduled.
The Celtics and Nuggets were eager to travel to Abu Dhabi for the NBA’s third consecutive preseason in the capital of the United Arab Emirates, writes Tania Ganguli of The New York Times. The league says it’s focused on growing the sport globally, but it has drawn criticism from human rights groups for partnering with the UAE, China and Rwanda.
Commissioner Adam Silver believes the NBA will return to China in the future, according to Vorkunov. The league hasn’t played a game in the country since then-Rockets GM Daryl Morey sent out a tweet in support of freedom for Hong Kong in 2019. “I think we will bring back games to China at some point,” Silver said Thursday at a sports management conference at Columbia University. “We had a well-known incident there pre-pandemic with a tweet and China’s government took us off the air for a period of time. We accepted that. We stood by our values.”
Former Clippers assistant Natalie Nakase has been named head coach of the WNBA’s Golden State Valkyries, the team announced in a press release. Nakase has spent the past three season as the top assistant for the Las Vegas Aces. “Being named the head coach of the Golden State Valkyries is a lifelong dream come true,” said Nakase. “I am thankful to Joe Lacob, Ohemaa Nyanin and the Golden State front office for entrusting me with this responsibility. We are committed to building a winning culture of grit, hard work, and competitiveness. We will strive to improve, compete, and ultimately bring home a championship for our fans and this organization.”

Silver: League Still Isn’t Ready To Tackle Expansion

September 10th, 2024 at 6:20pm CST by Dana Gauruder

The league isn’t quite ready to explore expansion talks, NBA commissioner Adam Silver revealed during a Tuesday press conference. Silver addressed the media after the league’s Board of Governors meeting.

“There was not a lot of discussion in this meeting about expansion, but only largely not for lack of interest, it was that we had said to them that we’re not quite ready,” Silver said, per ESPN’s Tim Bontemps. “It was something that we told our board we plan to address this season, and we’re not quite ready yet. But I think there’s certainly interest in the process, and I think that we’re not there yet in terms of having made any specific decisions about markets or even frankly to expand.”

Expansion has been put off while the league negotiated a new Collective Bargaining Agreement and reached new broadcast deals. With those items in the rear view mirror, the league could eventually discuss expansion in the coming months. The first step in that process, according to Bontemps, would be forming a committee of several owners to explore the topic and determine what the next steps would be.

Here’s more from Silver’s press conference and the BOG meeting:

The commissioner would prefer that legalized sports betting had a “federal framework,” rather than being a state competition with varying rules. “I was in favor of a federal framework for sports betting. I still am,” he said. “I still think that the hodgepodge of state by state, it makes it more difficult for the league to administer it. I think it creates competition, understandably, among states to get — just think New York, New Jersey or a situation like that where you’re both competing for the same customer, so you can compete on tax rates and other things and a regulatory framework.”
The league is essentially in wait-and-see mode regarding the potential sales of two franchises, the Timberwolves and the Celtics, according to The Associated Press’ Tim Reynolds. Minnesota’s dispute between current majority owner Glen Taylor and potential majority owners Marc Lore and Alex Rodriguez is headed to arbitration. “That’s a process that exists independent of the league that was set out in the sales agreement,” Silver said. Boston’s ownership group, led by Wyc Grousbeck, intends to sell the majority of its shares later this year or early next year, then close on a sale of the balance of remaining shares in 2028. “I think that Wyc Grousbeck and his ownership group are in the process of working through what the steps will be,” Silver said.
Raptors Governor and Chairman of Maple Leaf Sports & Entertainment Larry Tanenbaum has been re-elected as the Board’s chairman, NBA Communications tweets. Tanenbaum has served in that role since 2017.
The league could have a national streaming RSN platform as soon as the 2025/26 season, according to the Sports Business Journal’s Tom Friend. Numerous teams were affected Diamond Sports bankruptcy proceedings. Diamond is the parent company of Bally Sports. “I think coming out of this, when we look at the interest of streaming services to carry local games and all the additional functionality that will come to that, there will be a transition and transition for our viewers, as well, in terms of how they discover those games and how they watch them, that I think the end result will be a much better consumer experience,” Silver said.

WBD Reportedly Plans To Match Amazon’s Media Rights Package

July 17th, 2024 at 5:11pm CST by Arthur Hill

The NBA’s Board of Governors ratified the league’s new media rights deal Tuesday night, according to Tom Friend of Sports Business Journal, but the process is still far from over.

Sources tell Friend that Warner Bros. Discovery — the owner of TNT Sports, a longtime NBA media partner — is expected to match the “C” package given to Amazon, which could set off a contentious legal battle. Commissioner Adam Silver hinted at that possibility in a press conference Tuesday night when he said work remains to be done “with existing partners.”

The next step will be for the league to give WBD written copies of the three contracts. Their annual value was originally reported as $2.6 billion for ESPN, $2.5 billion for NBC Universal and $1.8 billion for Amazon, although Friend hears the current numbers are slightly higher. That begins a five-day timeframe in which WBD CEO David Zaslav has the option to match the deal with either NBC or Amazon.

Friend’s sources say that Zaslav views Amazon’s streaming deal — which includes alternating conference finals, a Thursday package, Friday or Saturday games, the NBA Cup (in-season tournament), early-round playoffs and international rights — as the most fiscally responsible. Friend adds that WBD plans to match Amazon with its own streaming service, Max, while running simulcasts on TNT.

According to Friend’s sources, the NBA will likely argue that Max doesn’t possess nearly the same reach as Amazon, which has 200 million worldwide customers compared to about 100 million for Max. Friend notes that the league’s stance could lead to a lawsuit, a financial settlement for WBD, or possibly a fourth broadcast package.

Friend reports that the Board of Governors approved the media rights package in a 29-1 vote, with the only opposition coming from the Knicks, which isn’t surprising given owner James Dolan’s public criticism of the deal and the NBA’s revenue sharing policies.

Sources told Friend that the three-hour meeting in which the rights deal was approved was “a breeze,” and owners received a memo Tuesday informing them that its total value has increased to $77 billion over 11 years. The price tag had many owners questioning whether WBD can really afford to match to match the Amazon bid, Friend adds, noting that the company laid off 1,000 employees this week after similar cutbacks in 2022 and 2023.

Friend points out that streaming has become an increasingly popular option in sports television, and the NBA appears to want to get involved. His sources say that cable TV wasn’t mentioned at all during the BOG meeting or by Silver at his session with reporters.

Friend also cites speculation that NBA TV, which is produced in Atlanta by Turner Sports, could eventually be moved to a studio in New York or New Jersey. His sources indicate that Silver wants the league to continue owning the network regardless of where it’s based.

Adam Silver Talks Apron Rules, Expansion, Dolan Letter, More

July 17th, 2024 at 10:29am CST by Luke Adams

Executives from teams like the Clippers, Nuggets, and Lakers have cited the NBA’s new Collective Bargaining Agreement and its new tax apron rules this offseason when explaining their inability to retain key players or to make roster upgrades. The apron has also been blamed by some league observers for a perceived decline in blockbuster trades, given the various new restrictions that apron teams face when trying to make deals.

Speaking to reporters on Tuesday, including ESPN’s Baxter Holmes, NBA commissioner Adam Silver defended the apron rules, suggesting they’re having their intended effect and disagreeing with the notion that they’ve made the offseason any less exciting.

“What I’m hearing from teams, even as the second apron is moving to kick in, the teams are realizing there are real teeth in those provisions,” Silver said. “I don’t know how to view this, but I know reports have come out that the summer was boring from a fan standpoint. I don’t certainly think it was. We still saw a lot of critically important players moving from one team to another as free agents.

“But at the same time, I think this new system, while I don’t want it to be boring, I want to put teams in a position, 30 teams, to better compete. I think we’re on our way to doing that.”

Silver also pushed back on the perception that the NBA is trying to break up dynasties or discourage teams from being able to win two or three titles in a row.

“As long as we can create something close to a level playing field in terms of the tools available to teams to compete, I’m absolutely fine with dynasties and I’m fine with new teams emerging every year,” Silver said.

Here’s more from the commissioner:

The NBA is still putting the finishing touches on its new media rights deals, according to Silver, who reiterated that the league will turn its focus to possible expansion when those agreements have been finalized. “I will say (expansion)’s a bit more complicated than is suggested sometimes,” Silver said, per Holmes. “Just think of the new media deals, for example. Once they’re completed, when you bring in new partners, you’re diluting those payments to teams. Sometimes it seems as if we’re printing money when we expand. Actually, it’s no different than selling equity in any business. I think there needs to be a fair amount of modeling at the league office, working with existing owners and really thinking through the long-term prospects, again not just economically but also for potential of dilution of talent.”
Silver confirmed that Knicks owner James Dolan sent a letter to the NBA office and the rest of the league’s teams criticizing the new media deals, acknowledging that the contents of that letter were discussed at Tuesday’s Board of Governors meeting. However, he declined to go into any more detail, as Stefan Bondy of The New York Post writes. “My response is we try to keep these issues in the family,” Silver said. “… I don’t think it’s appropriate to get into the specifics of what was discussed at our meeting.”
According to Holmes, Silver referred to Wyc Grousbeck‘s announcement that the Celtics are up for sale as “bittersweet,” lauding the current ownership group for the work it has done with the franchise over the past couple decades. “I understand the family circumstances and why he and his family have elected at this moment to sell the franchise,” Silver said. “I’m frankly saddened by it, just because not only have they won two championships, but beyond that they’ve operated the team in a first-class manner and he’s been a first-class owner in this league.”

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