Adam Silver

Adam Silver Talks League Strategy, Owners, All-Star Game

Commissioner Adam Silver sat down with Nate Silver of FiveThirtyEight.com during this year’s MIT Sloan Conference to discuss the league and its surrounding environment. Hoops Rumors was among the media in attendance at the event. 


The NBA is more popular now than ever before. Commissioner Adam Silver talked about a time when businessman looking to buy a franchise would tell him and former commissioner David Stern that they really wanted an NFL team, but none were available, so they’d settle for an NBA franchise. Now, nearly every prospective buyer has a singular focus on owning an NBA team.

There are clear differences between the owners of the different North American leagues. NBA owners are typically more open to innovation than those in the NFL. Silver wouldn’t talk at length about the other sports leagues, but he did admit that there may be something about the sport of basketball that attracts a “certain type of owner.” The NBA is more receptive to analytics than the typical NFL franchise. Silver said it’s because the league has “two generations of owners.” He calls one group the Leslie Alexander-types: those who used analytics outside of sports world to create their wealth. The other group consists of the Mark Cuban-types: those who grew up understanding the value of analytics and innovation.

The league’s adoption of social media has created relevance among the NBA owners, Silver said. Basketball is a team sport, but its players’ individualities popularize the league.  “We have lots of content for fans [that the players provide],” Silver said.

Sending content directly to consumers carries the risk of presenting the wrong message. The league helps players manage their social media accounts at the rookie camps. Silver said the league is “a little bit more than laissez-faire,” adding that he “encourages [the players] to be authentic.” 

That’s not to say the league doesn’t step in if a player missuses social media. ‘There are certain lines you can’t cross,” Silver said. “It’s not like you get sent to the principal’s office…but, we have a conversation with the player.” He added that “for the most part, we tell [the players] to have fun.”

Before the social media age, players who were in bigger markets had advantages when it came to marketing. Players can now reach a global audience regardless of where they play. “It’s an equalizer among markets,” Silver said. He noted that Kevin Durant had more money in endorsement deals than any player on the Warriors last season. According to Silver, marketing executives no longer urge players to choose the bigger city, instead, they tell the players that winning drives sales and popularity.

That’s a topic that played a role in recent CBA negotiations. There were discussions about axing the league’s maximum salary rule, something that would put pressure on the star players to take less because it would be hard to put together a winning team while using upwards of 70-80% of your cap on one star player. Imagine LeBron James as a free agent in a real free market; he theoretically could command nearly 100% of the cap.

Having the max contract keeps a harmonious relationship between NBA clubs and their star players. For example, the highest paid player on the Lakers isn’t going to gripe to ownership that the highest paid player on the Clippers is making more than him. With restrictions in place, teams are able to give a player the maximum and it won’t create hostility in the relationship.

The league wants to incentivise players to stay with their incumbent teams in free agency. The new CBA will implement the Designated Veteran contracts that will allow teams to pay their own players more than rival teams can. Durant’s decision to spurn Oklahoma City certainly played a role in the new role, but Silver was quick to say that Durant “didn’t do anything wrong.”

He’s right, but that doesn’t mean the league shouldn’t make changes. In fact, Silver thinks the league should be more innovative in regards to changing the rules. “Historically, we’ve been too conservative with making changes,” Silver said.

Change is hard for many people, including those in the basketball world. Many people opposed the Hack-A-Shaq rule that disincentivizes teams from fouling in the last two minutes of a game. Silver said that high school coaches would write him letters, pleading for him not to make the change for fear that high schoolers would no longer practice foul shots. Silvers responded the same way he does when players show concern: “Don’t take any of this for granted…the world is changing around us.”

Changes in the All-Star game are coming. Silver said Chris Paul reached out to him to try to find a solution that makes the game more competitive and the league intends to implement the changes by next season.

Something we won’t see: the league vetoing a trade. Silver was asked if he ever considers stepping in when one team is giving up too much or not enough in a transaction and he was firm in his response. “The answer is the league cannot” Silver said, while adding that all league trades get approved in terms of financials and players passing physicals. Silver was adamant that the league doesn’t “weigh in from a quantitive standpoint.”

Stay tuned to Hoops Rumors for more coverage from the MIT Sloan Conference.

Silver Wants NBA’s Age Limit Reconsidered

Commissioner Adam Silver said tonight that the NBA should consider changing its minimum age limit. In his annual state-of-the-league address as part of All-Star weekend, Silver said the issue “needs to be studied more,” relays Ohm Youngmisuk of ESPN.com.

He told reporters that players association Executive Director Michele Roberts agrees that the current minimum of 19 years old may need to be altered. No changes were made to the age requirement in the latest collective bargaining agreement that was agreed upon in December. That document takes effect July 1st, and neither side can opt out before the end of the 2022/23 season.

Silver said the issue may need to be addressed “outside of the bright lights of collective bargaining.”

“I think both of us, while our traditional positions have been the league would like to raise the minimum age from 19 to 20, and at least Michele’s stated position is that she’d like to lower it from 19 to 18, I think there’s an acknowledgement that the issue is far more complex than that,” Silver said. “And it requires sort of all the constituent groups to be at the table.

“And I will say — and maybe it’s a little bit of a different position from my standpoint — I think rather than standing here and saying league’s goal is to get from 19 to 20, I think I have a better understanding of the issue now as well as I talk to some of the young players who are coming into our league who have only completed a portion of their freshman year in college and have a better understanding of what the conditions are for them both academically and in terms of their basketball requirements.”

There were some other highlights from Silver’s speech:

  • Charlotte will be considered as a future All-Star Game host. This year’s game was moved to New Orleans because the league wanted to register its opposition to North Carolina’s House Bill 2, which limits anti-discrimination protections for lesbian, gay, bisexual and transgender people. Silver said Charlotte may be given the 2019 game if the law is changed.
  • The league will continue to monitor inclusivity when awarding events such as the All-Star Game. Texas is considering a similar proposal that would prevent transgender people from using the bathroom of their choice. “Our values, our league-wide values in terms of equality and inclusion are paramount to this league and all the members of the NBA family, and I think those jurisdictions that are considering legislation similar to HB2 are on notice that that is an important factor for us,” Silver said. “Those values are an important factor for us in deciding where we take a special event like an All-Star Game.”
  • The commissioner was disappointed that he wasn’t able to resolve the feud between Charles Oakley and James Dolan. Silver said the Knicks owner invited Oakley back to Madison Square Garden, but the former player hasn’t accepted. “The fan in me and someone who’s known Charles for a long time — I hope at some point he does return to Madison Square Garden,” Silver said. “But ultimately, that’s his decision.”

Knicks Notes: Anthony, Hernangomez, Noah, Oakley, Dolan

Bobby Marks of The Vertical covered the Knicks in his trade deadline preview series. The Knicks, Marks writes, are a big market team dealing with adversity (to put it lightly). Marks explains the ways in which the Knicks have limited assets on paper; both Derrick Rose and Brandon Jennings are on expiring contracts, and Courtney Lee will gain trade value over the summer, due to a weak shooting guard free agent class. Joakim Noah‘s expensive, long-term deal won’t attract suitors, and the team’s younger assets- Kristaps Porzingis and Willy Hernangomez– aren’t thought to be available.

Trading Carmelo Anthony will be a “serious challenge” for the Knicks front office, who need to decide whether Anthony’s value would grow over the offseason. Marks put together a hypothetical trade that would work financially for all parties, in which Anthony would be dealt to the Clippers in exchange for Jamal Crawford, Austin Rivers, and Wesley Johnson. Of course, any deal involving Anthony would require the nine-time All-Star waiving his no-trade clause.

More from The Mecca…

  • Magic Johnson revealed on CBS This Morning that he’s had opportunities to “run the Knicks,” according to Tania Ganguli of the Los Angeles Times. Johnson specified that he’s had four offers to run or own teams, including the Knicks, before he joined the Lakers as a basketball and business adviser.
  • Knicks president Phil Jackson views Hernangomez and Porzingis as the team’s “starting frontcourt tandem of the future,” according to a report from Marc Berman of the New York Post. While coach Jeff Hornacek has still discussed starting Noah when he returns from injury, the team’s frontcourt plans could change if Hernangomez maintains his stellar performance.
  • Anthony has no qualms with being snubbed from the 2016/17 All-Star roster, citing the need to “just get away from everything.” “I could utilize this break,” Anthony said. “If they call me, I’d consider it, but I would love to utilize this break.” Anthony, who wouldn’t entertain trade talks with Fred Kerber of the New York Post, discussed the honor of passing Charles Barkley on the NBA’s all-time scoring list (23,775).
  • NBA Commissioner Adam Silver issued a statement today, calling the Charles Oakley/James Dolan situation “beyond disheartening.” According to Frank Isola of the Daily News, Silver and Michael Jordan conducted a conference call with Oakley and Dolan in an attempt to resolve their feud. “Both Mr. Oakley and Mr. Dolan were apologetic about the incident and subsequent comments, and their negative impact on the Knicks organization and the NBA,” Silver said. “I appreciate the efforts of Mr. Dolan, Mr. Oakley, and Mr. Jordan to work towards a resolution of this matter.”

Officiating Report Adds Another Critic

Pistons coach Stan Van Gundy is the latest NBA figure to criticize the Last Two Minute Report regarding officiating in close games, according to Vince Ellis of the Detroit Free Press.

Warriors forward Kevin Durant and Cavaliers forward LeBron James were both critical this week of the NBA’s practice of publicly reviewing officiating calls in the last two minutes of close games. Van Gundy has now joined the chorus.

In Cleveland’s one-point win over Golden State on Christmas Day, Durant felt he was tripped up on the final play of the game. But when the officiating report confirmed that, Durant felt it was unfair for the officials to be subject to additional scrutiny, claiming it makes them more tentative to do their jobs.

“The refs didn’t lose us that game,” Durant said. “We lost that game. I think it’s (terrible) the NBA throws the refs under the bus like that.”

Van Gundy agrees with that assessment, as he told Ellis and other reporters on Thursday.

“I understand Kevin Durant’s comments because the referee could have had a great game and, when they grade them out, he could have been great, but he makes one crucial bad call at the end of the game, and that’s all the public knows about,” Van Gundy said.

The report on the Cavs’ win also indicated that a technical should have been called against James for hanging on the rim. That prompted him to say the NBA should cut the officials some slack.

“I think it discredits what the referees are doing for 48 minutes,” he told the assembled media. “If that’s the case, you might as well do a 48-minute report.”

During the offseason, the referees’ union called on the league to stop releasing the report publicly. At the time, commisssioner Adam Silver defended the practice, saying transparency was the best policy.

“It’s our hope that you take the Last Two Minute Reports together with using a certain amount of replay that we’re building to build trust and integrity in the league,” he said. “People are going to recognize that we are going to make mistakes, the officials are going to make mistakes. Human error is going to be part of this game, just as it is with players. … I’d say largely what these Last Two Minute Reports are showing is that the referees get it right about 90 percent of the time.”

How do you feel in this hot button issue? Should the Two Minute Report stay or go? Weigh in on the comments section below.

Pistons Notes: New Arena Details, All-Star Game Chances

The Pistons‘ new arena deal will involve asking for up to $34.5MM in taxpayer-backed bonds, Louis Aguilar and Ian Thibodeau of The Detroit News report in a piece that includes the team’s 45 page agreement with the City Of Detroit. The franchise has also agreed to back up to $55MM in bonds as long as a “community center/practice facility” is built as well. The site of the proposed facility isn’t determined yet. According to an analysis conducted by the University of Michigan, the economic impact of the move is $596.2MM. That figure includes renovations to the new arena, the building of the practice facility and the cost of relocation for Pistons’ employees.

The Pistons have played at The Palace, which will remain open for concerts, since 1988. With the move, Detroit will have all four major sports playing within blocks of each other in its downtown.

Here’s more from Detroit

  • Owner Tom Gores hired sports agent/power broker Arn Tellem back in 2015 to start coordinating the effort to move the Pistons back downtown, Tony Paul of The Detroit News writes. Tellem is excited to be part of the movement. “We want to be all in on Detroit,” Tellem said. “We want to do right by the city and community here.” Tellem added that he believes as many as 2,000 jobs could be created by the move.
  • Commissioner Adam Silver said the team’s move to downtown has increased the city’s chances of getting an All-Star Game in the not-so distant future, Paul relays in the same piece. The Palace at Auburn Hills never hosted an All-Star Game.
  • The Pistons will also move their corporate office to downtown, Paul reports in the same piece.
  • Not all fans are thrilled about the relocation, Paul and James Hawkins of The Detroit News write in a collaborative piece. Proponents of the move cite the additional pregame and postgame opportunities, while those opposed to it say the traffic is going to be a major problem.

 

Adam Silver Talks CBA, Expansion, Draft Lottery

Appearing on SiriusXM NBA Radio on Thursday, NBA commissioner Adam Silver reiterated that he remains optimistic about the league and the players’ union reaching a deal on a new Collective Bargaining Agreement sooner rather than later. As Silver explains (Twitter link), he views the opt-out date of December 15 as a deadline of sorts, and is hopeful that the two sides can reach an agreement on or before that date.

Silver also weighed in a few more issues of note, so let’s round up a few of the highlights…

  • On the new CBA giving teams “additional opportunities” to lock up their own players (Twitter link): “One of the things that we’re talking about is coming up with some… advantages in terms of being able to negotiate earlier, to extend the contract. Under the way our rules our structured, your current team can offer you a longer contract [and] they can offer you more money. I think if we early-up some of those opportunities, at least teams will be in a better position to know whether they can keep that player. And if they can’t, there will be more of an opportunity to deal that player and get value for that player if it seems likely that player is going to leave.”
  • On the possibility of expanding the NBA beyond 30 teams (Twitter link): “In addition to the so-called super-team issue, we also have to be sure that we have 30 competitive teams, made up of strong rosters. I’m not sure right now that expansion, which would then in turn dilute the competition on our teams, is necessarily the right direction to go. … As much as I’d like to bring teams to other communities, I have to take into account what impact it’ll have both in terms of competition and financially on our existing teams, who will then get their payments from our national TV partners diluted.”
  • More on expansion: “I’ll say that we owe to our owners, our players, and our fans to take a fresh look at it on a regular basis. I think once we ultimately get this new Collective Bargaining Agreement done, I’m sure a committee of owners and people at the league office will turn back to it and do a very sophisticated analysis about whether expansion does make sense.”
  • On draft lottery reform (Twitter link): “I’m not exactly sure how I would change it at the moment, because it once again seems to be working pretty well.”
  • Addressing the practice of resting non-injured stars, Silver said he’d like to see teams do it in home games rather than road games, but noted he’s “super-reluctant” to try to set any rules for how teams and coaches should manage their players’ minutes (Twitter link).
  • Silver also suggested that an NBA team in Europe is unlikely to happen anytime soon, pointing to rest and logistics as roadblocks (Twitter link).

Latest On Collective Bargaining Agreement Talks

The NBA and the National Basketball Players Association should finalize the terms on a new Collective Bargaining Agreement within the next few weeks, reports Kevin O’Connor of The Ringer. A source familiar with the CBA negotiations tells O’Connor that a new agreement could be reached “just after Thanksgiving” or in “early December.”

According to O’Connor, negotiations between the league and the players’ union have gone smoothly so far, since there has been a good working relationship between commissioner Adam Silver and NBPA executive director Michele Roberts, and both sides are in agreement on keeping the players’ share of basketball-related income at about the same rate it’s at under the current CBA.

O’Connor’s piece also features several more new details about the upcoming CBA, so let’s round those up…

  • According to O’Connor, the preseason schedule is expected to be cut down a little, perhaps to accommodate an earlier start to the regular season. That would allow schedule-makers to include fewer back-to-backs for teams during the season, and would make it easier to avoid any four-games-in-five-days stretches.
  • The NBA is expected to make changes to its domestic violence policy and its drug testing procedure. There has been a lack of consistency when it comes to suspensions and other penalties for domestic violence, so the new CBA figures to feature a more detailed and thorough policy.
  • While the players are still expected to get about 49-51% of the NBA’s basketball-related income, there will likely be an expanded definition of what constitutes BRI, per O’Connor.
  • Meanwhile, ESPN’s Marc Stein also has another update on the new CBA, writing that D-League salaries are set to increase significantly. Currently, D-League player salaries range from $19-26K, but the new CBA will increase those rates to something in the neighborhood of $50-75K, according to Stein. Two-way contracts are also expected to be a part of the new CBA, increasing NBA roster size from 15 players to 18.

Pacific Notes: Cousins, Suns, Kings, Clarkson

Kings center DeMarcus Cousins appears to be bonding with new coach Dave Joerger, a stark contrast to his well-publicized issues with former coach George Karl, according to Jason Jones of the Sacramento Bee. Cousins expressed to Jones that they like each other, adding he appreciates Joerger’s straightforward approach and even-keeled personality. “I think what he brought to the team is what this team needed,” Cousins told Jones. “It fits our identity more than how we played in the past. Not to knock any of the previous situations but I think this situation fits this team the best.” Cousins’ relationship with his new coach will carefully watched, particularly if the season starts to go sour once again in Sacramento.

In other developments around the Pacific Division:

  • Suns coach Earl Watson will insert a pair of rookies, point guard Tyler Ulis and power forward Dragan Bender, into the second unit to replace veterans Leandro Barbosa and P.J. Tucker, Paul Coro of the Arizona Republic reports. Watson decided to make the change after an opening-night loss to the Kings. They will join Brandon Knight, fellow rookie Marquese Chriss and Alex Len on that unit, Coro adds. “To me, they play with the most heart,” Watson told Coro. “Heart gets rewarded.”
  • The Kings’ brass told NBA Commissioner Adam Silver they want to host the 2020 All-Star Game, Scott Howard-Cooper of NBA.com tweets. No formal application has been made but their desire to host that game was made clear as Silver toured the Kings’ new Golden 1 Center, Howard-Cooper adds.
  • Combo guard Jordan Clarkson is not fazed by his new role as the Lakers’ sixth man, Tania Ganguli of the Los Angeles Times relays. The former starter had 23 second-half points and three steals in their opening-night win over the Rockets. “He’s been absolutely great,” Walton told Ganguli. “I’ve talked to him about starting or coming off the bench; he’s been good with both. It’s nice to have guys like that on your team.” 

Silver Optimistic About CBA Negotiations

The NBA is making progress in negotiations with the players union, and commissioner Adam Silver is optimistic about the prospects for a new collective bargaining agreement, writes Fran Blinebury of NBA.com.

Speaking today in China before the Global Games contest between the Rockets and Pelicans, Silver cited “a great sense and spirit of cooperation across the table and desire to move forward.” The NBA is in the middle of a 10-year CBA that was agreed to in 2011, but the league and the players can opt out of the deal until December 15th.

“There’s a sense from both the owners and the union management that there is a lot at stake here,” Silver said, “and I think everyone’s feeling the pressure from all the constituents involved in this league for all the jobs that we provide that it’s incumbent upon us to work something out and get a deal done.”

The NBA’s last lockout occurred prior to the start of the 2011/12 season. Teams lost 16 games before play began on Christmas Day.

The commissioner refused to discuss specifics of the negotiations, but said meetings with the union are continuing. He added that he spoke to Players Association executive director Michele Roberts during a trip to Spain last week.

“We continue to be engaged on a regular basis,” Silver added. “I remain optimistic that we’re going to get something done relatively soon.”

And-Ones: Silver, Wafer, Restricted Free Agents

NBA commissioner Adam Silver doesn’t believe the one-and-one contracts that LeBron James and Kevin Durant have signed are good for the league, according to Joe Vardon of Cleveland.com. The arrangements give the players one guaranteed season with the chance to opt out and sign a bigger deal the following year. Durant did it to gain the benefits of being a 10-year veteran when he hits free agency again next summer. James is also maximizing his earnings, while giving the Cavaliers incentive to put the best possible team around him each season.

“One of the unintended consequences I feel on behalf of the players is the fact that they end up putting themselves in this position where they’re taking enormous financial risk,” Silver said. “The system is designed for guys to enter into long term contracts, so, and you can only get so much insurance. So one of the unintended consequences is they take risk beyond what we would like to see them take.” After a month that saw several stars change teams, the commissioner said he would like to work with the union to modify the system to give franchises a better opportunity to keep their own players.

There’s more NBA-related news this morning:

  • Von Wafer, who last played in the NBA in 2012, is campaigning for another shot on social media, relays Kurt Helin of NBCSports.com. Wafer, who just turned 31, had short stints with the Lakers, Clippers, Nuggets, Blazers, Rockets, Celtics and Magic, but never lasted more than one season in any location. In a series of tweets, Wafer says he has a different mentality now and warns younger players not to follow his example.
  • Restricted free agency typically sours the relationship between players and their teams, writes Lang Greene of Basketball Insiders. Because teams are reluctant to tie up cap space for three days while waiting to see if offer sheets are matched, restricted free agents are typically at the end of the line when it comes to getting paid. Also, they often build up resentment toward their original franchise if their offer sheets are matched. As examples, Lang cites Jeff Teague, Nicolas Batum, Paul Millsap, Eric Gordon, Roy Hibbert, Marcin Gortat and DeAndre Jordan.