Note: As of 2020, we’re no longer keeping this post up to date.
The NBA’s three-year pilot program to sell a small patch of real estate on teams’ jerseys officially got underway during the 2017/18 season, when clubs started wearing Nike uniforms. As part of the NBA’s jersey sponsorship pilot program, teams have reached agreements with sponsors and will dedicate an upper corner of their new uniforms to an advertisement patch for their new business partners.
As more teams make announcements, we’ll use this space to track their agreements with sponsors. Here are the details on the deals finalized so far, with links to stories on those agreements:
- Atlanta Hawks: Sharecare
- Boston Celtics: General Electric
- Brooklyn Nets: Infor
- Charlotte Hornets: LendingTree
- Chicago Bulls: Zenni Optical
- Cleveland Cavaliers: Goodyear
- Dallas Mavericks: Chime
- Denver Nuggets: Western Union
- Detroit Pistons: Flagstar Bank
- Golden State Warriors: Rakuten
- Houston Rockets: ROKiT Phones
- Indiana Pacers: Motorola
- Los Angeles Clippers: Bumble
- Los Angeles Lakers: Wish
- Memphis Grizzlies: FedEx
- Miami Heat: Ultimate Software
- Milwaukee Bucks: Harley-Davidson
- Minnesota Timberwolves: Fitbit
- New Orleans Pelicans: Zatarain’s
- New York Knicks: Squarespace
- Oklahoma City Thunder: Love’s Travel Stops & Country Stores
- Orlando Magic: Disney
- Philadelphia 76ers: StubHub
- Phoenix Suns: PayPal
- Portland Trail Blazers: Performance Health (Biofreeze logo)
- Sacramento Kings: Blue Diamond Almonds
- San Antonio Spurs: Frost Bank
- Toronto Raptors: Sun Life Financial
- Utah Jazz: Qualtrics (5 For The Fight logo)
- Washington Wizards: GEICO
Golden State and Rakuten have agreed to terms on a 3 year deal for Rakuten to be the jersey patch sponsor for GSW.
UPDATE: The Mavs do not have a jersey sponsor anymore
Good catch, thanks.