The Mavericks are the latest NBA team to announce a partnership with a jersey sponsor, announcing today in a press release that they’ve teamed up with Dallas-based company 5miles for a uniform patch. The two sides agreed to a three-year deal.
As the Mavericks’ announcement details, 5miles is “a free, local marketplace app/website that lets users buy and sell, not only secondhand items, but also local services, housing and jobs.” The company’s partnership with the Mavs comes not long after a Sports Illustrated report revealed a history of alleged workplace misconduct within the team’s business offices. However, 5miles had nothing but praise for owner Mark Cuban and the Mavs’ organization in the wake of today’s news, per Brad Townsend of The Dallas Morning News.
“What we are comfortable with is, based on our interaction and our experience working with Mark and his team, they’re been nothing but a world-class organization so far,” 5miles CFO Garwin Chan said. “So from everything that I understand, also assurances that the Mavs organization has given to us, they’re doing everything they can do to investigate exactly what happened and also put in place best practices. And we’re completely supportive of them.”
The Mavs are the 21st team to reach an agreement to wear a uniform patch, as our list shows. The Bulls, Rockets, Pacers, Grizzlies, Thunder, Suns, Trail Blazers, Spurs, and Wizards have yet to strike a deal with a corporate sponsor.
Can’t wait for a franchise to go the WNBA route and just put a company in place of the team name.. Euroleague does it to.. Just call them the Toyota Mavs or whoever the highest bidder is.. NBA is a joke..
No, the Mavs and mark Cuban are a joke. The league would be way better off forcing Cuban to sell.