The Lakers have a new jersey sponsor, announcing in a press release that they’ve partnered with Bibigo, a brand by the top food company in Korea. The Lakers’ uniforms, which previously featured an advertisement patch by the company Wish, will have a Bibigo patch going forward.
The new agreement will be a more lucrative one for the Lakers, who were taking in a reported $12-14MM per year as a result of their jersey ad deal with Wish. According to Bill Shaikin of The Los Angeles Times, the organization’s deal with Bibigo is worth in excess of $100MM over five years.
Here’s more on the Lakers:
- The Lakers overhauled their roster more than virtually any other NBA team this offseason, bringing back just three players from last year’s roster (LeBron James, Anthony Davis, and Talen Horton-Tucker). However, Zach Harper of The Athletic liked what the team did, assigning Los Angeles a grade of B-plus for its offseason moves.
- In Harper’s view, the Lakers got better from a talent standpoint, even if there are still questions about how the pieces will fit together. While the team sacrificed some depth this summer, the addition of another star player (Russell Westbrook) creates some injury insurance, since the club will still have two stars on the court if one of James, Davis, or Westbrook gets injured.
- Frank Urbina of HoopsHype, who recaps the Lakers’ offseason transactions and previews the team’s strengths and weaknesses for the season ahead, projects L.A. to be the No. 1 seed in the Western Conference in 2021/22.
I hope the new sponsor is a fraction as legit as wish.
Bidigo apparently sells what is already at Walmart. They say it’s fresh food but it comes from asia.
Free money for LA
Russ isn’t a star now more ! He’s still a good player but a star no more !
What were his stats last season? Case closed hater
He not a star? So getting 22 points, 11 rebounds and 11 assist isn’t a star. Plus get this he a big reason the wiz made the playoffs .
I wouldn’t give him too much credit for that. Last season was the 4th time he averaged a triple-double in the last five years which has really served to depreciate the accomplishment after he initially became just the second player to do it. Trading him for Dinwiddie, KCP, Kuzma, and Harrell really makes the Wizards a much deeper team and they could easily have a better season without him.
If he can be forced to put the team ahead of his own pursuit of triple-doubles, then perhaps Westbrook can help the Lakers go deep in the playoffs. Of course the ability to remain healthy for himself, LeBron, and AD is what will really determine their fate in 2022.
Repeating an amazing feat 4 times in 5 seasons in no way diminishes it whatsoever. If anything it just solidifies how impactful of a player he is. I’ve never been a huge Russ fan and his attitude has always put me off but LeBron does have a way of getting something different out of his team mates. Im sure he understands the assignment and is eager to push for a title with 2 other stars 1 year removed from being champs.
Lakers only kept 3 players? And now they’ll be the #1 seed in the West? Just shows the old belief than LeBron & anyone can will a title!
But something seems wrong with the NBA if a team keeps just three players & is favored.
Nets were favourites last year
LeBron, AD and Westbrook are in their starting 5 and they had a lot of good depth singings. That’s the best team in the west by a mile.
Well because any team with lebron and ad should be favorite plus adding west and hof melo helps. They are a improve team . They have shooter and can play some d .
I think the Bulls overhauled their roster at least as much as the Lakers did…
Neither of them overhauled their roster as much as the Rockets did last year.
They only had two players left that were with the team during the 2019-2020 season, Eric Gordon and Danuel House. They also had Nwaba, but he was injured. Now neither of them have much of a future with the team this season. House will be an UFA even if he’s remains on the roster, and Gordon will likely be traded, or perhaps bought out if a deal can’t be worked out.
Bulls and Lakers are actually trying to win games though.
Can’t fault the Rockets for going into full rebuild mode after Harden split though. At least they didn’t try some bogus patch work stuff like the Lakers did by signing Deng and Mozgov to awful contracts after Kobe retired
Bulls only have Zach and Coby left on from previous year.