Southwest Notes: Morant, Mills, Jones, Williamson

Grizzlies star Ja Morant is seeing his brand elevate to new heights, something that could be important for the Grizzlies and the city of Memphis, Mark Giannotto of the Memphis Commercial Appeal writes.

Morant has led his team to a 32-16 record on the season, averaging a career-high 25.3 points, 6.0 rebounds and 6.9 assists per game. His shooting numbers have also increased from last season (48.7% from the floor and 35% on threes, up from 44.9% and 30.3%, respectively). As Giannotto notes, Morant already has agreements with companies such as Nike and BodyArmor.

“It could be one of those things similar to when LeBron (James) was in Cleveland, and the opportunities that came with the Cavaliers because of that,” said Alex Hanono, a senior manager of the Celebrity and Influencer department at international marketing agency The Marketing Arm.

“Obviously that’s a long ways ahead, and a lot of winning and success, but if you want to take that long view at it, that’s probably something in Morant’s sights and in the team’s sights.”

Here’s more from around the Southwest:

  • Nets guard Patty Mills discussed a variety of topics with Michael Wright of NBA.com, including how difficult it was to leave the Spurs last offseason. Prior to signing with Brooklyn, Mills spent 10 straight seasons with San Antonio. “I think why it was hard was because I was leaving a place, and more importantly, people, that have helped me grow up in a way,” Mills explained as part of a larger quote.
  • Pelicans forward Herbert Jones is gaining confidence in his three-point shot, Christian Clark of NOLA.com writes. Jones has been working closely with assistant coach Fred Vinson on his mechanics. In 42 games this season, he’s shot 50.2% from the floor and 40% from three, scoring 9.1 points per game.
  • In a separate story for NOLA.com, Clark examines the strength coach that Zion Williamson is working with. The strength coach, Jasper Bibbs, does not work for the Pelicans, who haven’t seen Williamson play since last May. Williamson suffered a setback in his rehab from foot surgery roughly six weeks ago, but no timetable was issued for a return.
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