Suns star Kevin Durant has agreeed to a lifetime contract with Nike, writes David Brandt of The Associated Press. Michael Jordan and LeBron James are the only other NBA players to ever sign similar deals.
“It means a lot, man,” Durant said. “It’s a dream come true. It’s something that I’ve been working towards since I was a kid and having a partnership with Nike. To be in that company is a blessing. Looking forward to what we can do in the future.”
Durant’s relationship with the athletic wear company began in 2007, Brandt adds. He has released 15 signature shoes during that time, and a 16th is due out soon. The new contract will include shoes and other apparel, as well as “community and philanthropic collaboration focused on grassroots basketball.”
“I did think that if I stay focused and stay locked in to what I know I can do, I could do some big things and I can have a huge partner like Nike,” he said. “It’s just a matter of staying focused and having that endurance to keep getting up and doing this every day. So yeah, I had confidence that I can do so. But I had to put in a lot of work to get here.”
Here’s more from around the basketball world:
- The Suns and the WNBA’s Phoenix Mercury unveiled a new arrangement on Friday that will move their games off cable, per Brian Windhorst of ESPN. The teams won’t renew their contract with Bally Sports Arizona, which has expired. Instead, games will be broadcast on free TV and will be available online through the streaming firm Kiswe on a direct-to-consumer service. “We’re not focusing on money. We’re focusing on winning, success and taking care of fans, taking care of the community,” new owner Mat Ishbia said. “What happens is you always end up making money. It always works out. We’re going to have more fans than ever before. … And more people buying merchandise because they’re bigger fans.”
- Former NBA player Guerschon Yabusele was suspended for five games following a wild EuroLeague brawl late in a playoff contest between Real Madrid and Partizan Belgrade, according to an ESPN report. Yabusele slammed ex-NBA player Dante Exum to the court, causing him to rupture a tendon in his toe.
- FIBA has announced the results of Saturday’s draw for this year’s World Cup. Thirty-two teams are in the competition, which will be held from August 25 to September 10 in the Philippines, Japan and Indonesia. Qatar will host the World Cup in 2027, according to an AP story.
That’s amazing free tv. Good move. You will make more cause of goodwill and exposure. All local teams should show some games during season on tv.
I’m rooting for Chris and KD to get a ring. What I’d really like to see is Ayton breaking out. He can help extend their careers.
Great move for moving off cable… for the price of cable/internet tv, can buy merch every month instead.
Cable is dying as the fools who paid for it are now foolishly paying for different streaming services instead…
One day sharing will be considered caring instead of stealing…
Free access to sports always brings in more money for the teams as they can reach many many more fans who then buy merch…
That EuroLeague “brawl” lasted a bit over ten seconds and really wasn’t much besides Exum getting slammed to the floor WWE style.
link to youtu.be