The Nets have made it official, announcing today in a press release that they’ve named Jordi Fernandez their new head coach. Word officially broke last Monday that Brooklyn had decided to hire Fernandez.
“As we progressed through an extensive search over the past six weeks, it became increasingly clear that Jordi is the best coach to lead our team forward,” Nets general manager Sean Marks said in a statement. “Jordi brings a diverse set of experiences and basketball knowledge gained over the course of a coaching career that has taken him around the world.
“Each step of the way, Jordi has consistently demonstrated the ability to implement strong processes and creative systems designed to optimize each team’s specific roster. He’s proven the ability to build genuine relationships and garner the respect of players of all levels, and we’re confident that our players will benefit greatly from his expertise.”
Fernandez has spent the past two seasons as the associate head coach on Mike Brown‘s Kings staff. Prior to arriving in Sacramento, he was an assistant under Michael Malone in Denver from 2016-22, the head coach of the Canton Charge in the G League from 2014-16, a Charge assistant in 2013/14, and a player development coach for the Cavaliers from 2009-13.
Fernandez, who has long been considered a future NBA head coach and interviewed for jobs in Phoenix and Toronto last spring, led the Canadian national team to a bronze medal at the 2023 FIBA World Cup. The expectation is that he’ll coach the Canadians again this summer at the Paris Olympics, though it figures to be a busy offseason as he prepares for his new job in Brooklyn.
“I am truly grateful to lead the Nets as head coach and cannot thank (Nets owners Joe Tsai and Clara Wu Tsai) and Sean enough for this exciting and humbling opportunity,” Fernandez said in a statement. “My family and I are thrilled to join such an incredible organization and become part of the vibrant Brooklyn community. I am eager to get to work with this talented group of players and collectively drive our team forward. Together, we will be fully committed to building something special for Nets fans and the borough to be proud of for years to come.”
The Nets parted ways with former head coach Jacque Vaughn in February, replacing him on an interim basis with Kevin Ollie. While Ollie received some consideration for the permanent job, he wasn’t among the group of reported finalists that also included veteran head coach Mike Budenholzer and Suns assistant Kevin Young.
Following last Monday’s report that the Nets had chosen Fernandez, one report indicated that Budenholzer’s contract demands were “rather high” in terms of both years and dollars. That same report noted that former Hornets head coach James Borrego also received serious consideration from Brooklyn. Young, meanwhile, has since accepted the head coaching job at BYU.
Seems like a solid hire for the Nets. He’s spent the last decade around winning programs with good coaches, and did a great job with the Canadian team this past year.
Whats the difference between him, Vaughn, Ollie, and Atkinson, not to mention Steve Nash?
I liked Atkinson. Never should have let him go. Even though I was hoping for Coach Bud I like the Fernandez hire. Despite his youth he brings quite a bit of experience to the table (successful experience too), coaching at International and G League level in addition to Assistant coaching stints in the NBA. Dude even coached LeBron in his first go- round with the Cavs.
Michol…demographics?
Steve Nash lacked experience big time, he could be a successful coach but he has to start as an assistant and go up. He wasnt prepared at that time to be a HC.