Mobile Menu
HEADLINES

Adam Silver Discusses Media Rights, Expansion, More

June 7th 2024 at 8:42am CST by Rory Maher

Speaking to reporters prior to Game 1 of the NBA Finals on Thursday, commissioner Adam Silver didn’t give a firm timeline for when the league’s ongoing media rights negotiations would be completed, but he did address why the process is so complex, writes Tim Reynolds of The Associated Press.

“It’s complicated for several reasons,” Silver said. “One is the advent of new platforms, particularly streaming and the interest of streaming companies and in the traditional media companies also carrying our games on streaming platforms. It’s complicated because with multiple partners, all seeking similar assets in many cases, you’re just figuring out the right way to balance those games as they go to different partners.”

The Wall Street Journal recently reported that the NBA continues to move closer to finalizing a media rights deal with ABC/ESPN, NBC, and Amazon. The new agreement would be worth approximately $76 billion over 11 years. The current deal, which expires after the 2024/25 season, was worth about $24 billion over nine years, Reynolds notes.

“We tend to do long-term deals,” Silver said. “We think that’s good for the stability of the league. But it means to a certain extent you’re trying to predict the future, which is of course impossible. Part of it is a bet on the partners that we’ll ultimately align with and their ability also to adjust the times and their willingness to continue to invest in media and to become global, which is very important to the league as well.”

Here’s more from Silver’s press conference:

  • Silver apologized to TNT employees affected by the media rights negotiations. “I will say directly from me (to) the people that seem to be most impacted right now — the folks at Turner Sports — I apologize that this has been a prolonged process,” Silver said, per Sam Amick of The Athletic. “I know that they’re committed to their jobs. … No one likes this uncertainty. And I think it’s on the league office to bring these negotiations to a head and conclude them as quickly as we can.” Michael McCarthy of Front Office Sports reported on Thursday that TNT was still negotiating with the league for a fourth, smaller package of games, but he characterized those efforts as a “long shot.”
  • Silver said that the NBA will be focused on exploring the viability of expansion once the media rights talks conclude, according to Dave McMenamin of ESPN. “It’s not preordained that we will expand this time, but I know there’s an enormous amount of interest out there,” Silver said. “And to me, yes, there are wealthy individuals, institutions that would like to invest and buy NBA teams, but I think it’s on the league to look holistically because there is the dilution, of course.” The “dilution” Silver was referring to was potentially adding another 36 players — two full teams — to the league’s player pool, McMenamin adds. “I feel great about where the talent is right now in the league, but those players have to come from somewhere,” Silver said.
  • While Seattle and Las Vegas have been frequently cited as the most likely cities for expansion, Silver also said the league was focused on finding markets that could optimally “grow the game” in the future, per McMenamin. “At some point, we’d like to look outside the United States, in addition to Canada,” Silver said. “This may not be the right moment to do that, but I’m thinking long term, as well.”
  • Silver also discussed the 65-game rule and the potential of automating certain in-game calls in the future, among other topics. Those quotes can be found in McMenamin’s article as well.
Retweet 0 Share 0 Send via email0
View Comments (23)