International Notes: Olympics, Sneaker Deals, Wemby, Exum, Birch

Thirteen of the top 20 highest earners in the Paris Olympics are NBA players, according to Kurt Badenhausen of Sportico. They aren’t paid to play by the NBA or any Olympic committee, but players earn money through their shoe contracts from companies like Nike or Under Armour.

Sneaker companies have bonuses for games played in the Olympics because players using them are putting their products on a global stage. Adidas, for example, earns 76% of its revenue outside of North America.

Nike has a major presence in the Olympics since they’re a longtime sponsor of USA Basketball. Converse, a Nike-owned brand, recently extended Canadian star Shai Gilgeous-Alexander and expects to launch his signature shoe in 2025. He was named creative director as part of the deal.

Countries can also shell out money for performance incentives. For example, Serbia has one of the largest gold medal bonuses for players, meaning Nikola Jokic would be eligible for $215K if Serbia were to win gold.

We have more from around the basketball world:

• Victor Wembanyama has become the face of French basketball at a young age and he’s carried that into the Olympics in his home country, Andrew Lopez of ESPN writes. France lost by five points in the Tokyo Olympics in 2021 without Wembanyama and took home its first silver medal since 2000. Now, with him on board, the host country is aiming to take home the gold in 2024.
• Mavericks guard Dante Exum is returning from a right index finger injury and missed Australia’s Olympic game against Spain. However, according to Sportando, there is “growing optimism” about Exum’s return for his country’s game against Canada on Tuesday.
• Former NBAer Khem Birch served as an “insider” for Canada’s win against Greece since he played for Greek club Olympiacos, according to Eurohoops.net. “It’s definitely gold or nothing,” Birch said of Canada’s Olympic chances. “That’s the number one goal. I think we have a lot of parity in the Olympics right now. I think anyone can win it. so we have a big chance.”