A team's evaluation of a player's worth typically doesn't fluctuate wildly from game to game in the postseason, but it's not uncommon for a strong run on the NBA's biggest stage to boost a player's stock as he enters free agency.
In 2023, for instance, veteran wing Bruce Brown played a crucial role for the champion Nuggets, averaging nearly 27 minutes off the bench and establishing himself as the type of complementary piece any playoff team could use. Brown, who had never earned more than $6.5MM in a season, signed a contract with the Pacers in free agency that paid him $45MM over the next two years.
Isaiah Hartenstein was essentially the 2024 version of Brown. Starting every playoff game for a Knicks team that was one win away from the conference finals, the big man led the NBA in postseason offensive rebounding, anchored New York's defense, and showed off his offensive play-making. Up until that point, the most lucrative contract of Hartenstein's career had paid him $18MM over two seasons. Coming off that postseason showing, he landed a three-year, $87MM deal with the Thunder.
There's no guarantee that a role player like Brown or Hartenstein will parlay a strong playoff run this spring into a free agent contract that dwarfs their previous career earnings, but it's certainly a possibility.
With that in mind, let's take a closer look at one player from each of this year's 16 NBA playoff teams who could - or will - reach free agency this offseason and whose future earnings will depend at least in part on how they perform in the postseason.
Ty Jerome got a great start on a bag gm 1
Naz and Naw from Minny
Beasley Steven Adams DFS
Harden and Powell working for exts
Myles Turners bags secured but he can probably elevate here a little as well
Probably wouldn’t hurt Mikal Bridges to play better as well